Some Thoughts On The Hobby Today, CGC & MBA, Shaq vs Kobe, Buying Large Collections, and More
Chris So, a baseball card collector, investor, and dealer, addresses audience questions about current market trends, grading decisions, player card valuations, and collection buying strategies. He argues the hobby is thriving despite high prices, defends the role of wealthy collectors over corporations, and discusses practical challenges of buying large card collections.
Summary
Chris So opens by addressing concerns about skyrocketing card prices and whether the hobby is being damaged by external money flowing in from athletes, Wall Street, and corporations. He clarifies that while visible high-end purchases are made by influencers and corporations, most high-end sales are actually conducted by wealthy collectors who deliberately stay private. So estimates there are more high-end collectors today than ever before, which he identifies as a key driver of premium sales, rather than dealers speculating on flips. He reframes the market positively, noting that the hobby has more participants, more card options across all budgets, and more interesting releases than in previous decades.
Regarding grading decisions for vintage cards, So advises against sending rough condition cards to CGC or MBA for grading, citing prohibitive lead times (7 months) that don't justify the minimal value increase. He recommends selling ungraded cards instead, as the market uncertainty over extended wait periods makes grading economically unsound for lower-value vintage cards.
When comparing 1950s baseball cards to 1990s basketball cards, So identifies genuine parallels: both eras featured a dominant superstar (Mickey Mantle and Michael Jordan respectively), explosive growth in card production, and significant increases in brand competition and product diversity. However, he notes 1950s baseball had only Topps and Bowman, while 1990s basketball saw numerous brands and insert sets.
On the Kobe versus Shaq valuation disparity, So acknowledges he lacks a complete explanation, though he attributes it partly to Kobe being a scorer and guard (more exciting positions) versus Shaq being a center (less collected position historically). He notes Kobe cards command 10x the value of Tim Duncan's despite similar all-time rankings.
Concerning vintage player collection costs, So explains that modern base card grading is economically infeasible—with PSA grading costing $60 minimum, a $25 graded Bobby Witt card doesn't justify the cost. He observes that complete graded sets are mostly pursued for 1980s-1990s players like Cal Ripken and Tony Gwynn who had far fewer annual cards produced, whereas modern players have infinite parallels and variations, making complete sets impractical to collect and grade.
On market crashes and collection buying, So reveals his business model focuses on high-volume, low-margin flipping rather than speculation. He minimizes crash risk by turning inventory quickly and focusing on vintage and established players rather than prospects, which protects him from sharp market corrections.
Finally, So addresses the practical challenge of all-or-nothing collection deals, explaining this is nearly universal in the industry. Sellers rightfully want to clear all cards and space simultaneously rather than leaving dealers with worthless inventory. So accommodates this by finding creative outlets (hospitals, teachers, bulk buyers) for unsellable cards, occasionally even disposing of them at dumps when shipping costs prohibitive.
Key Insights
- Most high-end card sales are conducted by wealthy private collectors rather than visible influencers or corporations, and there are more high-end collectors today than ever before
- Grading vintage cards at CGC or MBA adds minimal value (e.g., $200 ungraded card might only reach $250 graded) and the 7-month lead time makes it economically unjustifiable
- Kobe cards command significantly higher values than Shaq cards despite similar all-time rankings, partly because centers are historically less collected as a position in sports cards
- Modern player complete set collecting is impractical because current production includes infinite parallels and variations, whereas 1980s-90s players had only 2-3 cards per year, making those eras more feasible for collectors
- All-or-nothing collection deals are industry standard because sellers want to clear space and avoid being stuck with worthless inventory; dealers must build business models to accommodate this by finding creative outlets for unsellable cards
Topics
Transcript
[0:00] Chris So here, baseball card collector, investor, dealer, in that order. Greetings to everyone. We have a few questions from the audience, which we will now consider. So, yeah, let's get straight to the point. The first question is from Thornton, who wrote: "Prices are just skyrocketing. Not just skyrocketing, but being bought and sold at ridiculous prices. I know it's not just regular people in our hobby who are buying these cards. I'm well aware that athletes, Wall Street, etc. have started to get involved. Unfortunately, not because they're fans, but simply because they can afford it. 25k, 30k, 40k and up in an instant. You listen to the news and it's like nobody has any money. I'm…
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