THIS MISTAKE COST MRBEAST MILLIONS
MrBeast discusses a major quality control issue with his Feastables chocolate bars, where excessive breakage during retail distribution cost him millions. Frustrated by manufacturer dismissals of the problem, he secretly installed hidden GoPros in Walmart stores to document the extent of the packaging failures.
Summary
MrBeast recounts a significant operational failure with his Feastables chocolate bar product line. When he noticed an unusually high number of broken bars in Walmart locations, he raised concerns with the manufacturer, but was dismissed with the assertion that breakage happens to everyone and isn't a major issue. This dismissal frustrated MrBeast because he had invested significant resources into the product, including placing GoPros inside packaging and bags of Lay's chips to monitor the bars. Unable to obtain security camera footage from Walmart through official channels, MrBeast took matters into his own hands by placing hidden GoPros in multiple Walmart stores specifically positioned to capture footage of his Feastables bars on shelves. The footage revealed a pattern of breakage: customers would pick up bars, discover they were broken, and either put them back on the shelf or leave them on the ground. This cycle repeated frequently, revealing the root cause—the boxes were not engineered correctly to protect the product during handling and shelf placement. MrBeast acknowledges that Walmart and the retailer did nothing wrong; the problem was fundamentally a packaging engineering failure on the manufacturer's side.
Key Insights
- MrBeast observed excessive broken Feastables bars in Walmart stores, but the manufacturer dismissed his concerns as a non-critical issue that happens to all products
- When official channels failed to provide transparency, MrBeast installed hidden GoPros in multiple Walmart locations to document the extent of product breakage on shelves
- The hidden camera footage revealed a recurring pattern where customers would pick up broken bars, visibly notice the damage, and put them back or leave them on the ground
- The root cause of the breakage problem was incorrect box engineering design rather than any fault by Walmart or the distributor
- MrBeast faced pushback from people who told him his secret documentation method was illegal, but he disregarded these warnings prioritizing evidence gathering over compliance concerns
Topics
Transcript
[0:00] I would tell them like there's too many broken bars. When I go into Walmart, I'm seeing too many of them are broken. They told me like ah you're worrying about this too much. It's not that big of an issue. It happens to everyone. I got to the point where it was just [ __ ] pissing me off because I hated like grabbing a bar off the ground or seeing on the shelf all these like shattered chocolate bars that I paid people to put GoPros in like a like a bag of Lay's chips pointed at cuz I couldn't get I tried to get Walmart to give me the security camera footage and they wouldn't. So…
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