"DRAKE CHANGED MY LIFE" - DRUSKI
Druski credits Drake's inclusion of him in the 'Laugh Now Cry Later' music video as the pivotal moment that transformed his career and credibility. The collaboration elevated him from receiving free perks to being taken seriously by brands, resulting in real financial opportunities and a shift from transactional appearances to actual business deals.
Summary
Druski reflects on the singular moment that changed the trajectory of his career: being cast in Drake's 'Laugh Now Cry Later' music video. Before this opportunity, his relationship with brands was one-sided—he would receive free merchandise and event invitations in exchange for his appearance and comedic presence, with no monetary compensation. The turning point came when Drake cast him alongside major names including Lil Durk, Marshawn Lynch, Kevin Durant, and Odell Beckham Jr., positioning Druski as the comedic relief in the video. This association with A-list talent dramatically shifted how people perceived him professionally. Druski expresses genuine gratitude for Drake taking a chance on him, noting that this single decision had an almost immediate impact on his career. The most significant change was that brands and business partners suddenly began treating him with seriousness and respect. Rather than offering free products and appearances, conversations became transactional and monetized. Druski emphasizes that prior to this video, he wasn't earning real money from his work, making this opportunity transformative not just for his reputation but for his financial situation as well.
Key Insights
- Druski states that before the Drake collaboration, brands only offered him free merchandise and event invitations in exchange for his appearance, with no financial compensation
- Druski attributes the immediate shift in his career to being featured alongside major celebrities (Drake, Lil Durk, Marshawn Lynch, Kevin Durant, Odell Beckham Jr.) in a single music video
- Druski emphasizes that no real money was coming in before the Laugh Now Cry Later video, despite being active in the entertainment space
- Druski argues that being seen on a higher level through the Drake video caused people to take him seriously and shifted conversations from free appearances to transactional business deals
- Druski describes the career transformation as 'almost immediate,' suggesting the impact of major celebrity association happens quickly rather than gradually
Topics
Transcript
[0:00] The thing that changed my life was Drake calling for the Laugh Now Cry Later music video. Everything shifted after that. Brand started to take me serious. It wasn't no more sending free merch and we'll bring you out to this event and we just want your appearance and you can get in free. Now it's transactional with everything. Once I was seen on a higher level with Drake, Lil Durk, Marshawn Lynch, Kevin Durant, Odell Beckham Jr. all in this video alongside with me and me being the comedic relief in this video which was called Laugh Now Cry Later, this meant a lot. Wasn't until then no real money was coming in. No [0:34] money at all.…
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