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We Thought We Were Creating Jobs: The Power of Inclusion at Work | Julie Agashiwala | TEDxRiverdale

TEDx Talks

Julie Agashiwala describes how Café Joyeux, a coffee shop chain founded in 2017, employs people with intellectual and developmental disabilities in customer-facing roles. Beyond creating employment, the initiative transforms the lives of employees, their families, supervisors, and customers by shifting societal perceptions about disability and human potential.

Summary

Julie Agashiwala opens by asking the audience to imagine life without work—the place where we spend most waking hours, interact with colleagues, and find purpose. She then presents a stark reality: 8 million people in the United States have intellectual and developmental disabilities, yet only a fraction are employed in ordinary jobs, leaving over 6 million without employment, income, colleagues, or daily purpose because society deemed them unable to perform.

Café Joyeux emerged in 2017 with a transformative idea: coffee shops offering real, customer-facing jobs to people with cognitive disabilities through structured training and supervision that maximizes all abilities. Agashiwala explains that while the employment statistics for people with cognitive disabilities are slowly improving, the more profound impact has been how these jobs change lives across multiple circles.

For crew members, employment at Café Joyeux creates a fundamental shift in identity and self-perception. When a barista greets customers, their posture changes—they become "the barista, the colleague, the one making your morning possible" rather than being defined by their disability. Research from ESC Business School in Paris found that most crew members report feeling significantly more useful since working at the café, with usefulness being described not as a performance metric but as a fundamental human need. For many, this first job represents "a first yes from the world" and "a first we need you."

Beyond employees, families experience profound changes. While families traditionally express concern about their loved one's future prospects, relatives of Café Joyeux employees report feeling both prouder and less worried. More significantly, most family members discover abilities in their loved ones they had never previously imagined, fundamentally reshaping how they envision their relative's present and future potential.

Supervisors, called "skippers" at Café Joyeux, undergo their own transformation. Their role demands rapid adaptation, teaching, and support—assigning tasks based on individual strengths, managing complex situations, and coordinating with job coaches and families. Agashiwala describes the environment as "an accelerator of human leadership," where skippers learn to accompany human potential rather than simply manage shifts.

Finally, customers and society experience a shift in perspective. Busy professionals entering the café with rushed attitudes visibly slow down, relax, and engage more warmly with staff. They leave with changed behavior, treating others differently because they've witnessed inclusion working in practice. This behavioral change represents a crucial moment where people recognize that if a café can practice inclusion, anyone can.

Key Insights

  • Agashiwala argues that over 6 million people with intellectual and developmental disabilities in the United States live without employment, income, colleagues, or daily purpose because society decided they didn't fit in or couldn't perform
  • Agashiwala asserts that usefulness is not a key performance indicator but a fundamental human need, and that for most crew members, their first job at Café Joyeux represents a critical life moment—a first affirmation from the world that they are needed
  • Agashiwala found that families of Café Joyeux employees become aware of their loved one's abilities to accomplish things they had never previously imagined, fundamentally changing how families perceive their relative's present and future
  • Agashiwala describes supervisors at Café Joyeux as learning to accompany human potential rather than simply manage shifts, creating an environment she characterizes as an accelerator of human leadership development
  • Agashiwala observes that customers entering the café with rushed, hurried attitudes visibly slow down and change their behavior after encountering the café's inclusive model, leading them to treat others differently because they recognize inclusion is possible and works

Topics

Employment of people with intellectual and developmental disabilitiesPurpose and usefulness as human needsImpact on employee identity and self-perceptionFamily perspective transformationLeadership development through inclusionSocietal attitude change toward disabilityInclusive hiring and training models

Transcript

[0:00] I want you to close your eyes for a second and imagine the person you would be without your work. Not without your paycheck, without your work, the place where you spend a majority of your waking hours, the people you interact with day in day out, the goals you reach, big and small week after week. Now, picture this. 8 million people [0:31] live in the United States with intellectual and developmental disabilities. Only a fraction of them um are employed in an ordinary job. That's about a little more than 6 million people with intellectual and developmental disabilities who live without a job, without a paycheck, without colleagues, without a daily purpose, because society decided that they…

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