OpinionStory

Why Our Land Sells 5x Faster

Sumner Healey

A land business owner reports achieving an average of 22 days to sell properties, compared to the typical industry standard of 90-120 days. This dramatic improvement is attributed to using instant drone photo features and optimized deal flow strategies.

Summary

The speaker discusses their land business's exceptional sales velocity, achieving an average days on market of 21.75 days (rounded to 22 days). This is significantly faster than industry norms, where typical land investors target 90 days and most properties sell within 100-120 days on market. The speaker attributes this dramatic difference to two primary factors: the implementation of an instant drone photo feature for listings and an optimized deal flow strategy. The speaker emphasizes that this 22-day average represents a substantial competitive advantage in the land selling business.

Key Insights

  • The speaker's land business achieves an average of 21.75 days to sell properties, approximately 5 times faster than the typical 100-120 days most land investors experience
  • The typical land investor targets 90 days as a benchmark for selling properties
  • The speaker attributes their accelerated sales speed to two specific tools: an instant drone photo feature and a deal flow strategy
  • Industry standard for most land properties to sell is between 100-120 days on market

Topics

Days on market metricsLand business sales velocityDrone photography for listingsDeal flow optimizationReal estate marketing strategies

Transcript

[0:00] Our average days on market in our land business this year is 21.75 days. Most people are maybe like 100 to 120. What we've been seeing this year between this instant drone photo feature and what's called deal flow. Our average days on market in our land business this year is 21.75 days. I call it 22 days to actually sell a deal. That's insane. The typical land investor shoots for 90 days. Most people are maybe like 100 to 120.

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