NVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest company
Jensen Huang, co-founder and CEO of NVIDIA, discusses the company's evolution from gaming graphics processors to a leader in artificial intelligence technology, emphasizing the importance of perseverance and innovation. He shares insights on the impact of AI, the necessity of maintaining a resilient supply chain, and his views on the discourse surrounding AI's implications for the future.
Summary
In the interview, Jensen Huang reflects on NVIDIA's journey from its inception as a gaming graphics processor company to its current status as a pivotal player in the AI landscape. He recounts the challenges faced in the early years, particularly the critical development of CUDA, which turned GPUs into engines for supercomputing. Despite enduring a turbulent financial period marked by flat stock prices and skepticism from investors, Huang expresses an unwavering belief in CUDA and its potential applications beyond video games.
Huang emphasizes how, during the late 1990s, NVIDIA shifted its focus towards parallel computing and began to gain traction in the fields of sciences and imaging before eventually discovering the broader applications of their technology through deep learning. He narrates a transformative moment when researchers in 2013 successfully trained a neural network using NVIDIA GPUs, which signaled the dawn of the AI boom.
Huang addresses the current discourse on AI safety and potential risks, arguing that the prevailing fears could hamper innovation and the U.S.'s competitive edge in AI. He believes that AI will create new opportunities rather than replace existing jobs, using the example of radiology to illustrate how AI complements human capabilities rather than rendering them obsolete.
Furthermore, Huang discusses the resilience and collaborative spirit at NVIDIA, underscoring that the company's success stems from a blend of good decisions, strong values, and a supportive team environment. Despite his company's monumental achievements, he remains grounded and focused on the future, recognizing the need for continuous adaptation and strategic foresight as they navigate the evolving technology landscape.
About this episode
<p>NVIDIA is one of the most valuable companies in human history. Its chips run the AI systems transforming everything from entertainment to warfare. But for years, almost nobody believed in co-founder Jensen Huang’s vision. Jensen spent nearly a decade pouring billions into a technology called CUDA, long before AI made it profitable.</p><p>In this deeply personal conversation, Jensen tells Guy why NVIDIA’s very first chip was a catastrophic failure … and how at one point, the company was 30 days away from going out of business. </p><p>Jensen also explains why he thinks fears about AI are overblown, and why he believes the next generation will have more opportunity — not less — because of AI.</p><p><br /></p><p><strong>What You’ll Learn:</strong></p><ul><li>Why NVIDIA nearly collapsed before becoming an AI giant</li><li>How researchers sparked the AI boom using NVIDIA gaming chips</li><li>How to lead through uncertainty when a huge bet hasn’t yet paid off</li><li>How Jensen approaches hard decisions like an engineer</li><li>We’re “doing ourselves a disservice” by being afraid: Jensen on AI and job loss</li><li>How Jensen defends his demanding management style</li><li>Why past failures still haunt him</li></ul><p><br /></p><p><strong>Key Moments From the Interview:</strong></p><ul><li>00:07:51 — Jensen Huang’s childhood at an unusual Kentucky boarding school</li><li>00:14:50 — Why Jensen left a stable career to help start NVIDIA</li><li>00:17:14 — NVIDIA’s first failure: the NV1 disaster</li><li>00:19:51 — The desperate trip to Japan that gave the company a lifeline</li><li>00:23:11 — “The only idea we had” for prototyping:<strong> </strong>the emulator Hail Mary</li><li>00:30:53 — The book that shaped Jensen’s thinking about innovation</li><li>00:35:04 — Why NVIDIA kept investing in CUDA while Wall Street lost faith</li><li>00:41:38 — The moment AI researchers discovered the power of NVIDIA’s chips </li><li>00:53:17 — Jensen on fear of job loss from AI, and why America risks falling behind</li><li>01:01:56 — Knowing what he knows now, would he do it again? Yes — and no</li></ul><p><br /></p><p>This episode was researched and produced by Alex Cheng with music by Ramtin Arablouei. It was edited by Neva Grant. Our engineers were Patrick Murray and Robert Rodriguez.</p><p><br /></p><p><strong>Follow How I Built This:</strong></p><p>Instagram → <a href="https://www.instagram.com/howibuiltthis/" rel="noopener noreferrer" target="_blank">@howibuiltthis</a></p><p>X → <a href="https://x.com/howibuiltthis" rel="noopener noreferrer" target="_blank">@HowIBuiltThis</a></p><p>Facebook → <a href="https://www.facebook.com/howibuiltthis" rel="noopener noreferrer" target="_blank">How I Built This</a></p><p><br /></p><p><strong>Follow Guy Raz:</strong></p><p>Instagram → <a href="https://www.instagram.com/guy.raz/" rel="noopener noreferrer" target="_blank">@guy.raz</a></p><p>Youtube →<a href="https://www.youtube.com/channel/UCNSfrxNEmCruNtjIzxCBHjg" rel="noopener noreferrer" target="_blank"> guy_raz</a></p><p>X → <a href="https://x.com/guyraz" rel="noopener noreferrer" target="_blank">@guyraz</a></p><p>Substack →<a href="https://urldefense.com/v3/__http:/guyraz.substack.com__;!!Iwwt!RZoD751oWzUzoqqdJiqaoL6HdJfRHDUO1TKvYJ424d3Udn7-Pw9Nj6nEsauh9zcgEvLjUEc$" rel="noopener noreferrer" target="_blank"> </a><a href="http://guyraz.substack.com" rel="noopener noreferrer" target="_blank">guyraz.substack.com</a></p><p>Website →<a href="https://urldefense.com/v3/__http:/guyraz.substack.com__;!!Iwwt!RZoD751oWzUzoqqdJiqaoL6HdJfRHDUO1TKvYJ424d3Udn7-Pw9Nj6nEsauh9zcgEvLjUEc$" rel="noopener noreferrer" target="_blank"> </a><a href="http://guyraz.com" rel="noopener noreferrer" target="_blank">guyraz.com</a></p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>
Key Insights
- Jensen Huang describes NVIDIA's origin as a company focused on gaming graphics processors before transitioning to AI technology.
- Huang emphasizes his belief in the potential of CUDA, a platform he developed to leverage the power of GPUs for general-purpose computing.
- During the early 2000s, NVIDIA faced significant challenges, including declining stock prices, but Huang remained committed to his long-term vision for CUDA.
- Huang defines the GPU as a parallel processing tool, likening it to a kitchen with many line cooks, contrasting it with a CPU's singular focus.
- NVIDIA's decision to focus on general-purpose programmability led to breakthroughs in areas like fluid dynamics and image processing.
- The AI revolution was catalyzed when researchers used NVIDIA's GPUs to improve deep learning performance, leading to significant technological advancements.
- Huang critiques the narrative around AI as inherently threatening, arguing that fear-based messaging could inhibit innovation.
- He asserts that advancements in AI can lead to job creation rather than job loss, using the example of how AI has transformed radiology without eliminating demand for radiologists.
- Throughout his tenure, Huang highlights the importance of navigating uncertainties and addressing challenges with determination and strategic planning.
- He reflects on the personal sacrifices made during NVIDIA's growth, acknowledging missed family moments and the support of his wife.
- Huang's leadership style has evolved, with a focus on values and integrity, fostering an environment where team members feel safe while being challenged.
- Huang believes that the success of NVIDIA largely stems from a combination of sound decisions, teamwork, and a bit of luck along the way.
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Transcript
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