DiscussionInsightful

What boards really expect - from a CFO and Executive who isn’t coaching from the sidelines

FP&A Today58m 14s

Peter, a CFO and finance coach, discusses how five foundational finance principles—being a business partner, knowing your numbers, storytelling, getting a seat at the table, and being forward-looking—actually manifest (or fail to manifest) in board decks and executive presentations. The conversation emphasizes that executive summaries should drive decisions rather than merely inform, and that board decks often contain unnecessary historical pages that should be ruthlessly eliminated.

Summary

Sarah Schlott hosts her first episode as the new host of FP&A Today, welcoming Peter, a finance executive with 20+ years of C-suite experience who now coaches senior finance leaders and teaches at ESC Business School. The conversation centers on the disconnect between what finance professionals are taught to do and how those principles actually appear (or don't appear) in board presentations.

The discussion begins with what Peter actually reads in board decks. He identifies the executive summary as the critical first page—one that should distill the entire deck into actionable insights, not just data. If the executive summary only informs rather than signals what needs to be decided or acted upon, it fails its purpose. Peter argues that the best meetings can happen in 2-3 pages, and that 30+ page decks accumulate unnecessary analyses over time as different stakeholders request various metrics without anyone removing outdated slides.

The five foundations are examined in detail: First, being a business partner means participating in upstream business decisions before they become numbers, not merely analyzing variances after the fact. A disconnected finance team learns about major business decisions only when they appear in the data. When teams present together to boards, misalignment on targets and assumptions immediately erodes trust. Peter notes that automation and AI will handle the mechanical analysis work, freeing finance professionals to focus on the strategic business partnership piece.

Second, knowing your numbers doesn't mean memorizing everything. Peter criticizes the practice of drilling people on recall—this creates fear and doesn't serve the business. Instead, finance professionals should know the right numbers for their specific business, understand what drives them, and be able to defend and explain them. He introduces the concept that numbers can be available on dashboards rather than printed on decks, and emphasizes the 'what-so-what-now what' test: if you can't explain why a number matters or what action it demands, it shouldn't be presented.

Third, storytelling is misunderstood as entertainment or manipulation. Peter clarifies it as creating a coherent narrative thread (called a 'red line') that connects data points into a cohesive story. He uses McKinsey's SCQA framework (situation, complication, question, answer) as an example. The storyteller's job is to bring numbers to life with context—like explaining that COGS increased because you invested in infrastructure for a new customer, not because spending ran away. The human element of storytelling, as opposed to AI-generated commentary, is proposing what should happen next and influencing the board toward a decision.

Fourth, getting a seat at the table isn't about being present in meetings; it's about being an active, knowledgeable participant in the right rooms. The most important tables aren't board meetings but the earlier discussions where business decisions are being made. Being at those tables upstream prevents being blindsided by decisions that haven't been financed.

Fifth, being forward-looking doesn't mean ignoring the past. The best forecasts are built by people obsessed with understanding why historical patterns repeat—which accruals consistently reoccur, which vendors always land in month three, which assumptions have been consistently wrong. However, leaders today must be willing to throw out assumptions quickly and adapt to changing conditions rather than rigidly following multi-year plans. Peter suggests balancing 24-36 months of detailed bottoms-up and top-down forecasting with looser high-level projections for years 4-5.

A recurring insight is that board decks should be tailored to who is actually sitting in front of you and what they need, not inherited templates. In PE-backed private companies, decks skew 80% forward-looking; in public companies, there's more historic reporting. Peter notes that capex spend is rarely reviewed post-project to assess whether ROI assumptions were met, and liquidity/cash management is often underemphasized despite being critical.

The conversation stresses that these foundations aren't industry-specific but rather dependent on company growth phase and stakeholder composition. Peter's final guidance is radical: stop presenting to inform and start presenting to influence outcomes. If your presentation only informs, send it as a PDF and skip the meeting.

About this episode

Peter McKenzie, GM at a Blackstone portfolio company, professor at IESE Business School, and speaker at 50+ conferences across the world, talks frankly about executive presence for finance professionals, developed through 25+ years of C-suite experience   He coaches FP&A teams and CFOs on what exactly separates the executives who get recognised from the ones who don't (Communicate with influence, not just authority and focus on strategy and what boards actually want).  In this episode What the board reads (and skips) in a board deck  What “business partnership” actually means  What knowing the numbers means  How to draw a narrative “red line”  Now that AI writes a competent narrative, what's the role for finance?

Key Insights

  • Peter argues that executive summaries often fail because they present data and information without signaling what decision needs to be made or what action is required, and this single page determines whether the rest of the deck is worth reading.
  • Peter claims that board decks accumulate unnecessary slides over time as different stakeholders request specific analyses, and no one removes them, causing decks to grow to 30-90 pages where the signal gets buried in noise.
  • Peter contends that being a business partner means sitting in upstream meetings where business decisions are made before they become financial numbers, not merely analyzing variances after decisions have already been executed.
  • Peter observes that when a CFO and business leaders present together to a board without having aligned on targets beforehand, trust is immediately eroded because the misalignment signals that the team hasn't worked together on the plan.
  • Peter argues that knowing your numbers doesn't mean memorization—it means understanding which numbers matter for your specific business, what drives them, and whether they pass the 'what-so-what-now what' test of relevance and actionability.
  • Peter states that storytelling in finance is creating a coherent narrative thread connecting data points, not entertainment or manipulation, and that AI can handle commentary but cannot propose what action the board should take next.
  • Peter asserts that the most important tables for a finance professional to sit at are not board meetings but the earlier decision-making discussions where business strategy is determined, making upstream access more valuable than formal board representation.
  • Peter claims that the human value remaining for finance leaders as AI handles analysis is in proposing outcomes and influencing decisions, and presenting to inform rather than influence is a signal that the presentation shouldn't happen as a meeting at all.

Topics

Board deck structure and designExecutive summaries as decision driversBusiness partnership in financeUnderstanding key performance metricsNarrative and storytelling in financial communicationUpstream versus downstream finance involvementForward-looking forecasting and planningAI's role in financial analysis and human value

Transcript

If you would like to earn CPE credit for listening to the show, visit earmarkcpe.com slash FP&A. Download the app, take a short quiz, and get your CPE certificate. And if you enjoy listening to FP&A Today, please leave a rating and review. And now, on to the show. From Data Reels, this is FP&A Today. Welcome to FP&A Today. I'm your host, Sarah Schlott, and this is my first episode in the chair. To everyone who has been listening to the show for years, thank you for coming back. Paul and Glenn built something here that I've learned from first as a listener and then as a guest. So I'm thrilled to keep it going from here. Peter has…

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