StoryDiscussion

From Grocery Bagger to Running an SE Team at Ramp

Curtis Breedenthal shares his unconventional journey from grocery bagger to Sales Engineer Manager at Ramp, emphasizing that hard work and genuine listening skills matter more than traditional credentials or technical background. The episode explores practical SE techniques like minimalist demoing, authentic relationship-building, and strategic documentation that separate exceptional SEs from average ones.

Summary

Curtis Breedenthal recounts his unlikely path into solutions engineering, starting as a grocery bagger while pursuing a kinesiology degree at community college and Cal State Monterey Bay. After having his first child unexpectedly, he abandoned his physical therapy aspirations and joined Bill.com as a chat support representative, working simultaneously with keyboard proficiency issues while managing chat SLAs. Over several years, he progressed through customer success roles, eventually volunteering to help establish Bill.com's Houston office during a company expansion. This decision, though uncertain, led to him working sunrise-to-sunset hours mentoring CS teams. When he observed colleagues transitioning to sales engineering roles, he initially dismissed sales as sleazy, but after understanding that SEs focus on product expertise with sales acumen, he invested six months in self-training outside working hours—watching SE call recordings, practicing demos during his hour-long commutes home, and sending monthly check-ins to the SE director. This consistent effort resulted in a seamless transition when an opening finally appeared. At Bill, Curtis learned the critical distinction between support and sales: support requires over-explaining every step, while sales engineering demands brevity and confidence. He also learned future-selling—communicating about roadmap items without claiming they're available today. After a year, Curtis realized he was being paid below market rate despite his contributions and made the jump to Vic for a significant raise and exposure to enterprise sales, moving beyond the repetitive "demo monkey" transactional work of mid-market. The enterprise environment taught him the importance of bespoke demo prep, researching prospect stakeholders' LinkedIn profiles, limiting talk time to three-minute segments maximum, and building genuine human connections—exemplified by his practice of taking photos with customer brand touchpoints to build authentic relationships. Curtis then joined Ramp, one of the fastest-growing fintech companies, where he progressed to become a Solutions Engineering Manager at the beginning of the year. His management approach emphasizes organizational best practices, sharing knowledge through documented workflows (Loom videos, structured onboarding), and tracking accomplishments beyond deal closes. The hosts highlight Curtis's exceptional documentation skills and his natural ability to help others without being asked. Throughout the discussion, Curtis and the hosts emphasize that the best demos are ones where you don't have to show anything—answering with conviction rather than visual proof. They critique AI-generated content that lacks human curation, particularly nine-page briefing documents that no one reads. The episode stresses that active listening is the most transferable skill from customer success to sales engineering, requiring genuine attentiveness, eye contact, and facial cues rather than multitasking. For aspiring SEs, Curtis emphasizes that work ethic beats talent, and breaking into the field doesn't require coding skills, Harvard degrees, or prior experience—only the willingness to talk to people, listen intently under pressure, and invest personal time to close knowledge gaps. The hosts recommend consistent follow-up and visibility (monthly check-ins, LinkedIn photos with target companies' products) to land opportunities.

Key Insights

  • Curtis invested six months in self-training outside working hours by watching SE call recordings and practicing demos during his hour-long commute home, then sent monthly check-ins to the SE director, which led to an immediate job offer when an opening appeared because he had already proven his commitment
  • In customer support, over-explaining every step is required, but in sales engineering you must do the opposite—answer with conviction and minimal explanation, because buyers can detect from your tone and facial expressions whether you truly know the answer
  • The best demos are the ones where you don't have to show anything—confident verbal answers followed by moving to the next question is more effective than spending 20 minutes demonstrating a small feature just because you're excited about it
  • AI-generated nine-page briefing documents are counterproductive because no one reads them, and they signal laziness rather than thoughtfulness—AI should be used to curate and clean up human thinking, not to generate content automatically without review
  • Curtis attributes his success not to his kinesiology degree or any technical credentials, but to his ability to have genuine conversations with people, listen to their problems, and willingness to invest personal time on weekends and late nights to close knowledge gaps

Topics

Non-traditional career paths into sales engineeringCustomer success to sales engineering transitionMinimalist demoing philosophy and best practicesActive listening and human connection in salesWork ethic versus credentials and natural talentBespoke enterprise selling versus transactional sellingDocumentation, knowledge sharing, and organizational systemsAI-generated content quality and authenticityCareer progression and compensation negotiationManagement philosophy and team development

Transcript

[0:00] All right. All right. Welcome back everybody. This is your co-host Samir Sahai Kauer on your favorite podcast, Diary of a Sales Engineer here on episode 38 with my favorite co-host Ryan Krueger. And today we have a very, very special guest. Now, this guest typically would not need an introduction for Samir and I, but for the rest of our audience, they deserve a big, big, huge shout out. We've got Curtis Breedenthal on with us. He is enterprise solutions manager at [0:32] ramp. Before that, Samir Curtis and I all work together at a company. We don't do any free ads here, but before that was also at build.com. During his time at bill.com, he actually went…

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