How YouTube Consultants Help Creators Get MrBeast Level Views
Top YouTube creators are increasingly hiring paid strategists to help grow their channels, with some consultants charging up to $20,000 a month. The video profiles three strategists — a free YouTube employee, a former MrBeast retention director, and a high-demand independent consultant — each with distinct approaches to driving views. The YouTube consulting industry has become a significant behind-the-scenes force in creator success.
Summary
The video explores the growing industry of YouTube strategists and consultants who help top creators maximize their views and revenue. YouTube itself remains dominant in the streaming landscape, having paid out over $100 billion to creators since 2021, but achieving viral success increasingly involves professional strategic help. Creators like MrBeast, Ryan Trahan, Jesser, and Forrest Galante are among those who rely on these experts.
Three strategists are profiled. Reed Fernandez is a Strategic Partner Manager employed directly by YouTube, offering free advisory services to the platform's top 10% of creators. His role includes connecting creators with partnership opportunities, advising on content strategy, and acting as an internal advocate who personalizes YouTube's support for major partners.
Mario Jules, a former retention director for MrBeast, has transitioned from strategist to consultant. He focuses on identifying knowledge gaps within creator teams, analyzing channels to diagnose issues, and providing reasoned guidance on how to improve. He breaks down the YouTube algorithm into three core components: clicks, watch time, and viewer satisfaction.
Paddy Galloway is described as one of the top YouTube strategists in the industry, charging between $15,000 and $20,000 per month. He started as a creator himself, growing a channel to over 500,000 subscribers, before transitioning to consulting after organic demand for his expertise emerged. His clients have seen an average 350% increase in views year-over-year after working with him. At his peak, Galloway had a waitlist of over 5,000 creators and operates entirely on inbound leads, working with major clients like the Philadelphia Eagles, Rebels, and Yeti.
Key Insights
- Reed Fernandez, a YouTube employee, provides free strategic consulting to the platform's top 10% of creators, acting as an in-house advisor who personalizes YouTube's support and advocates for major partners — a perk that scales with channel size.
- Mario Jules describes the YouTube algorithm as having exactly three components — clicks, watch time, and satisfaction — framing these as the core levers that determine a video's performance on the platform.
- Paddy Galloway reports that creators working with his team see an average 350% increase in views year-over-year, and he charges between $15,000 and $20,000 per month for his services.
- Galloway states he has never done sales or discovery calls and operates entirely on inbound leads — even large corporate clients like the Philadelphia Eagles and Yeti reach out to him, not the other way around.
- Mario Jules explains that he evolved from a strategist role at MrBeast into a consultant role, shifting from applying knowledge directly to identifying what knowledge a creator or their team is missing and coaching them to close those gaps.
Topics
Transcript
[0:01] YouTube continues to be a juggernaut in the entertainment industry. It's consistently number one in watch time among all streaming services in the US, and its lead is only growing while the platform continues to expand into more traditional media channels. Creator driven content is still its bread and butter. Since 2021 YouTube says it has paid out more than $100 billion to its creators, but when it comes to going mega viral, creators like Mr. Beast and Ryan Trahan aren't doing it alone. YouTubers hire people whose entire job is to help their [0:34] videos get more views, and they'll sometimes pay hundreds of 1000s of dollars a year for that help some of the best strategists get…
Full transcript available for MurmurCast members
Sign Up to AccessMore from CNBC
Can Democrats Get Iowans To Vote Blue?
CNBC political correspondent Justin Pap examines competitive congressional races in Iowa, where Democrats hope to flip seats in a state that has become reliably Republican. Key issues driving voters include inflation, grocery and gas prices, and healthcare accessibility, with candidates debating economic policies and their party's agenda.
CNBC Takes A First Look At Slate Auto’s $25,000 Modular Cars
CNBC covers Slate Auto's launch of a $24,950 modular vehicle designed as a barebones, customizable car with minimal features. The company, backed by Amazon executives and Dodgers owner Mark Walter, aims to achieve profitability on every vehicle sold through simplified manufacturing and a novel business model centered on ongoing accessory and wrap sales.
How Twilio and Datadog are winning back investors
Twilio and Datadog are outperforming the software industry by leveraging AI-native solutions and demonstrating clear monetization paths. Both companies have seen significant stock gains (45% and 60% respectively in one month) as they successfully partner with rather than compete against major AI companies.
How Barrière is trying to disrupt the supplement industry
Barrière is disrupting the supplement industry with transdermal vitamin patches, partnering with Walmart to expand from 50 to 1,700 stores. The company projects 2026 revenue to exceed $10 million with a current $19 million valuation, though expert skepticism remains about the clinical efficacy of patch-based delivery versus established oral supplements.
CNBC takes Tesla's Grok for an NYC drive
CNBC tests Tesla's Grok AI navigation system during an NYC drive, where Grok makes an incorrect turn onto West 57th Street instead of continuing straight on Broadway. The segment highlights concerns about over-reliance on AI navigation in complex urban environments and also demonstrates Grok's willingness to engage in adult-oriented conversations without content restrictions.