Insightful

Our cemetery business brings in $6M/year

CNBC Make It

The cemetery business generates over $6 million annually by selling burial plots, vaults, professional services, and memorials. The company aims to reinvest profits to enhance the business and maintain the grounds, which are crucial for their reputation.

Summary

The cemetery business highlighted in the transcript brings in revenue exceeding $6 million per year through the sale of four primary items: burial plots, burial vaults, professional services, and memorials (headstones). The business philosophy is rooted in a nonprofit-like approach, focusing on reinvesting all profits back into the cemetery spaces to improve their quality and potentially reduce profit distribution in the future as the business matures.

A significant part of their expenditures is on salaries, which is followed closely by investments in maintaining the cemetery grounds. This investment is vital, as the aesthetic appeal and upkeep of the grounds serve as the primary brand asset and are what customers and the community evaluate them on. Additionally, they manage extensive records, with hundreds of thousands of documents pertaining to the numerous individuals interred in their cemeteries.

Key Insights

  • The cemetery business generates over $6 million yearly from selling burial plots, vaults, professional services, and memorials.
  • The company's strategy involves reinvesting every dollar of profit to improve the cemetery spaces, akin to nonprofit values.
  • Salaries represent the largest expense in the operation of the cemetery business.
  • A significant amount of money is allocated each year to ensure the cemetery grounds are well-maintained and visually appealing, which is crucial for brand image.
  • The business maintains extensive records for hundreds of thousands of individuals buried in their cemeteries, showcasing the volume of their operations.

Topics

Revenue GenerationBusiness PhilosophyGround MaintenanceRecord Keeping

Transcript

[0:00] Our cemetery business brings in over $6 million a year. >> So, we make money selling four items. First item is a burial plot. We sell burial vaults, which is an outer burial container that goes in the ground. We sell professional services, which is otherwise known as opening and closing of a grave site or opening a mausoleium crypt. And then a memorial, or what others know as a headstone. [0:39] We're still putting in every single dollar of profit back into this business and our goal is very much almost thinking like a nonprofit in values where we want to reinvest back into these spaces to improve them and then as they become better businesses we can…

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