The $150 Billion Senior Living Opportunity
CBRE's podcast explores Australia's $150 billion senior living sector, which remains highly fragmented and under-institutionalized, presenting significant consolidation and investment opportunities. Aware Super and Keaton executives discuss how demographic tailwinds, operational excellence, and evolving business models are driving institutional capital into retirement living as a core investment thesis.
Summary
This CBRE Talking Property episode examines Australia's senior living sector, valued at approximately $150 billion, with a focus on retirement living as the largest and most under-institutionalized component. The sector encompasses retirement living, aged care, and land assets, with ownership highly fragmented across numerous small operators.
Dan Meersck from Aware Super Property discusses the investment perspective, noting that Aware has committed $2.4 billion across two major positions: 100% ownership of Oak Tree Retirement Living and 75% stake in Keaton. He highlights that investor concerns have evolved beyond stigma around deferred management fees to focus on scale acquisition, optimal entry points, and roll-up strategies. The sector's under-institutionalization stems from less evolved regulation and operations compared to other real estate sectors, but recent changes in regulatory frameworks and capital inflows are creating consolidation opportunities.
Paul Martin, acting CEO of Keaton, emphasizes that retirement living is fundamentally a human service business built on physical assets. He distinguishes retirement living from both aged care (which is government-funded and regulated) and build-to-rent over-55s communities, positioning retirement living as independent living with community services and amenities but not aged care provision. Keaton has diversified its contract offerings beyond traditional deferred management fees to include prepaid and bond arrangements, responding to evolving customer expectations and financial circumstances.
The demographic case is compelling: Australia's population aged over 65 will rise from 18% today to almost 25% within 40 years. Supply-demand dynamics are favorable, with 27,000 residents on waitlists, 80% seeking properties under $1 million, creating challenges for new development given current construction costs. This supply constraint benefits existing operators with established portfolios.
From an operational perspective, alpha generation occurs through strategic bolt-ons, portfolio acquisitions, and selective divestitures. Keaton is selling 11 villages across three states through 2027 to consolidate geographic clusters and redeploy capital into premium market locations and redevelopments. Construction cost pressures have shifted development strategy toward higher-priced markets where feasibility metrics remain viable.
Both speakers emphasize the sector's evolution: contract models will diversify, the next generation of residents may have different financial capabilities and expectations, and the sector needs greater transparency and advocacy as a housing solution. Keaton reports 90% positive health and well-being satisfaction scores and over 25% of sales from resident referrals, demonstrating the value of operational excellence. Consolidation opportunities remain significant, with recent major transactions including Living Companies' acquisition of Aveo and Aware Super's acquisition of remaining Keaton shares. The sector is positioned to attract private equity and alternative capital, similar to aged care dynamics.
About this episode
Australia's senior living sector is attracting growing investor attention as demographic trends, housing supply pressures and increased institutional capital reshape the market. In this episode of Talking Property with CBRE, host Kathryn House is joined by Daniel Mrsnik from Aware Super and Paul Martin, Acting CEO of Keyton, to discuss why retirement living is emerging as one of Australia's most compelling real estate opportunities. Key discussion points: • Australia's senior living sector remains one of the country's least institutionalised real estate sectors. • Investors are increasingly focused on scale, consolidation opportunities and platform ownership in retirement living. • How demographic tailwinds and limited new supply are creating long-term growth opportunities for operators and investors. • Why more established retirement living models in the US, including rental and active lifestyle offerings, could provide a roadmap for future innovation in Australia.
Key Insights
- Aware Super has invested $2.4 billion across retirement living positions and identifies investor focus shifting from deferred management fee concerns to questions about scale acquisition, entry points, and roll-up strategies versus developed core strategies
- 27,000 residents are on retirement living waitlists in Australia, with 80% seeking properties under $1 million, creating a constrained supply opportunity that favors existing operators with established portfolios
- Retirement living is distinctly positioned as independent living with community services, differentiated from both aged care (government-funded and regulated) and build-to-rent lifestyle communities which operate on different financial models
- Keaton has already evolved its contract offerings beyond deferred management fees to include prepaid and bond arrangements, responding to changing customer financial circumstances and desires for flexibility regarding aged care transitions and inheritance considerations
- Construction cost pressures, particularly in Queensland, have made development feasible primarily at the premium market end where higher sale prices can absorb inflationary costs, requiring operators to shift development strategy accordingly
- Keaton achieved a 90% positive health and well-being satisfaction score in resident surveys and generates over 25% of new sales through resident referrals, demonstrating that operational quality directly drives commercial outcomes
- Dan Meersck states Keaton is among the top performers in Aware Super's property portfolio across 1, 3, and 5-year time horizons, indicating that favorable sector dynamics are translating into measurable investment returns
- Keaton is divesting 11 villages across three states through 2027 to consolidate geographic clusters where it can achieve scale, reinvest in redevelopment and acquisitions, and focus on locations with strongest market and return potential
Topics
Transcript
[0:03] Hello and welcome to Talking Property with CBRE. I'm Katherine House, your podcast host, and in this episode we'll be doing a deep dive into Australia's senior living sector, zeroing in on retirement living as the sector enters a new phase of growth and transformation. CBRE's latest research estimates that Australia's senior living sector, encompassing retirement living, aged care, and land is worth around 150 billion. But ownership remains highly fragmented [0:37] with CBRE pinpointing the sector as one of Australia's most under-institutionalized real estate asset classes. That fragmentation is creating opportunities for consolidation, platform growth, and capital deployment as a series of high-profile transactions drive the sector's evolution. These themes were front and center at the recent Minty…
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