"What Content Do I Make For Ads?"
A business owner with four locations asks about content creation strategy for ads. The advisor recommends focusing on solving problems for the target audience (moms) rather than thinking about content types, then turning successful organic content into paid ads.
Summary
The conversation begins with a business owner explaining they have four locations - three new ones and one they've operated for 16 years - and asking for guidance on what content to create for advertising. The advisor shifts the focus from content types to value creation, specifically recommending the business owner think about problems their target audience (moms) face and create content around solving those issues. Examples given include practical tips like saving money on repairs for children's torn clothes and removing stains. The advisor suggests a strategic approach where the business owner creates multiple pieces of organic content around these problem-solving themes, monitors which ones perform well organically, then converts the successful content into advertisements. For those who prefer not to include calls-to-action in their organic content, the advisor recommends a two-step process: first create pure organic content, then take the winning pieces and add a five-second call-to-action at the end before running them as paid ads.
Key Insights
- The advisor argues that content creators should focus on what will be valuable for their target audience rather than thinking about content types
- The speaker suggests that businesses should create content around all the problems their specific target demographic faces
- The advisor recommends tying product offerings into problem-solving content, such as repair services for children's clothing damage
- The speaker proposes a testing strategy where businesses post multiple pieces of content and use the best-performing ones as the basis for paid advertisements
- The advisor suggests that business owners can avoid putting calls-to-action in organic content by adding a five-second CTA only when converting successful organic posts into paid ads
Topics
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