"We Were On The Joe Rogan Podcast"
An orthopedic surgeon discusses how Joe Rogan podcast exposure helped grow their practice from $2.1 million to potentially $10 million, with marketing experts advising to leverage the podcast episode as a video sales letter to target high-likelihood customers.
Summary
The conversation features an orthopedic surgeon who has achieved significant business growth, reporting $2.1 million in revenue with projections to reach $10 million. This growth is attributed largely to credibility gained from appearing on the Joe Rogan podcast, which has attracted both local patients and those willing to travel from out of town specifically for their services. The discussion centers around marketing strategy, with experts suggesting a targeted approach where the surgeon identifies the highest likelihood candidates for their services and directs them to listen to the Rogan podcast episode. This strategy treats the podcast appearance as a video sales letter that does the selling work automatically, followed by appropriate customer follow-up. The conversation also touches on the ethics and practicalities of building a business around content featuring another person, with the suggestion that running ads to promote the podcast episode is mutually beneficial since it also promotes the show itself.
Key Insights
- The orthopedic surgeon attributes their revenue growth from $2.1 million toward $10 million largely to credibility gained from Joe Rogan podcast exposure
- The podcast appearance has specifically attracted more out-of-town patients who travel specifically because of that exposure
- The marketing expert suggests treating the Joe Rogan podcast episode as a video sales letter that does the selling automatically
- The recommended strategy involves identifying highest likelihood service candidates and directing them to listen to the podcast episode
- Running ads to promote someone else's podcast episode is considered mutually beneficial since it also promotes their show
Topics
Transcript
[0:00] I'm an orthopedic surgeon. We did about 2.1 million. >> Awesome. Congrats. >> We think that we could get to 10 million. A lot of that cashbased stuff has come on the uh credibility tailwind of some fortunate exposure on the Joe Rogan podcast. >> Oh, cool. Everyone's that comes to you is national, they fly in, or is it local? >> More local in general, but more from out of town that are specifically coming because of that. >> Yeah. >> How would you leverage some of these things and attack this from a marketing standpoint? Well, you have the Rogan [0:30] podcast. Do you get everyone to listen to that? >> No. >> If I had 60…
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