Do This If They Ghost You
The speaker advises against using traditional follow-up messages when prospects ghost you. Instead, they recommend sending memes as an alternative approach to re-engage prospects.
Summary
The content focuses on what to do when prospects stop responding to communications, commonly known as 'ghosting.' The speaker warns against using certain conventional follow-up messages or phrases that are presumably ineffective. As an alternative strategy, they advocate for using memes to reconnect with unresponsive prospects. The speaker claims to have tested multiple meme options and presents several specific examples that they assert have demonstrated high success rates. They position this meme-based approach as superior to traditional follow-up methods, suggesting it generates higher response rates than almost any other type of message they have tested for re-engaging ghosted prospects.
Key Insights
- The speaker warns against using certain unspecified conventional phrases or messages when following up with prospects who have gone silent
- The speaker advocates for sending memes instead of traditional follow-up messages to re-engage ghosted prospects
- The speaker claims to have tested multiple specific memes and identified several that perform better than others
- The speaker asserts that their recommended memes generate the highest response rates compared to almost any other messages they have tested
- The speaker presents meme-based outreach as a measurable strategy with documented success rates rather than just a creative approach
Topics
Transcript
[0:00] If a prospect goes to you, don't say any of these things. Instead, just send them a meme. Here's some good ones that we've seen a lot of success rate. This one, and this one, and this one, and this one. These have the highest response rate out of almost any messages we've
Full transcript available for MurmurCast members
Sign Up to AccessMore from Alex Hormozi
Why His Close Rate Won't Budge...
A business owner running a marketing and sales company struggles with a low close rate on sales calls, where prospects either can't afford the first payment or can't get financing approved. The advisor suggests the issue may be a lead qualification problem rather than a sales problem. Adding funnel qualifications is proposed as the key solution to improve profitability.
How I Define Culture In An Organisation
The speaker defines organizational culture as the spoken and unspoken rules that govern reinforcement — determining what gets rewarded, ignored, or punished. They outline two approaches to codifying culture: a comprehensive rule-based codification or a faster values-based approach using a few core statements. Values are described as 'chunked up rules' that, when unpacked, reveal underlying behaviors.
Your Competitor Is Cheaper”
The speaker addresses the objection that a competitor is cheaper by reframing the conversation around risk-adjusted return. Rather than focusing on price alone, they argue that a lower-cost option carries greater risk of failing to deliver results. The penny stock vs. Apple stock analogy is used to illustrate this point.
Profit Is Unnatural
A mentor described as a 70-something year old billionaire shared the counterintuitive idea that profit is unnatural. He argued that businesses naturally drift toward spending away their profits over time, and that maintaining profitability requires deliberate, ruthless expense control by a dedicated person.
My Founder Story
Alex Hormozi recounts his entrepreneurial journey from a consulting job to building a portfolio of companies generating over $250 million in aggregate annual revenue. He details his failures, pivots, and major exits, including selling Gym Launch and Prestige Labs for $46.2 million. The transcript serves as both a personal origin story and a pitch for his brand, acquisition.com.