OpenAI’s Most Secret Device Just Leaked Designed by Jony Ive The man behind the iPhone.

The video covers a leaked report suggesting that OpenAI CEO Sam Altman is developing an AI-first smartphone in partnership with Jony Ive, the legendary designer responsible for iconic Apple products like the iPhone, iPod, and iMac. According to the leak by MTS Live, the device would operate entirely through AI agents rather than traditional apps, representing a fundamental rethinking of how a phone works.

The narrator questions why Altman — whose AI already powers millions of iPhones and Android devices — would attempt to build his own hardware. The answer centers on Jony Ive, whose design pedigree and Apple legacy make him a uniquely compelling collaborator. Altman reportedly paid $6.5 billion for Ive's company to secure this partnership.

The video then addresses the enormous historical challenge of breaking into the smartphone market. Both Mark Zuckerberg's Facebook Phone and Jeff Bezos's Amazon Fire Phone are cited as high-profile failures, with the core problem identified as the app ecosystem chicken-and-egg problem: without apps, no one buys the phone; without buyers, no one builds apps. Apple took 20 years to build its ecosystem, yet Altman is reportedly targeting 2028 as a launch window.

Despite these challenges, the narrator argues that if anyone can succeed, it would be a company like OpenAI that is native to AI, rather than a traditional hardware company retrofitting AI onto existing products. The video closes with a broader strategic argument: if OpenAI wants to reach the scale of the world's largest companies, it may need a device to anchor its ecosystem, pointing to Apple's $3 trillion valuation as proof that hardware is the ultimate prize.