How to write an exceptional cold email.
The speaker outlines a specific formula for writing effective cold emails, emphasizing value-driven subject lines and a three-paragraph structure. Each paragraph serves a distinct purpose: establishing credibility and offering value, presenting a collaborative vision, and providing a clear call to action.
Summary
The content presents a systematic approach to crafting cold emails that focuses on providing immediate value to the recipient. The speaker emphasizes that the subject line must demonstrate value to the reader as the critical first step in getting the email opened. The email body follows a strict three-paragraph format designed for maximum efficiency and impact. The first paragraph combines personal introduction with legitimacy markers in a single sentence, followed immediately by what the sender is asking for or offering. The speaker notes that ideally, the sender should be doing both - asking for something while simultaneously offering value, such as a marketing opportunity. The second paragraph serves as a brief vision statement, outlining the collaborative opportunity while subtly indicating what resources might be needed. Crucially, this paragraph should demonstrate that the sender has researched the recipient and understands their business or interests. The final paragraph functions as a direct call to action, keeping it simple with an invitation to connect via phone and providing contact information. The speaker suggests that sharing a phone number signals availability and builds trust, even with strangers.
Key Insights
- The speaker argues that subject lines must show value to the reader rather than just describing what the sender wants
- The speaker advocates for a one-sentence introduction that encompasses both identity and legitimacy markers
- The speaker claims that cold emails should ideally both ask for something and offer something simultaneously
- The speaker emphasizes that the second paragraph should demonstrate you've done homework on the recipient
- The speaker suggests that providing your phone number to strangers signals availability and builds trust
Topics
Transcript
[0:00] I think a great email and a cold email specifically has to have some key components. The first is the subject line needs to show your value to the reader. It just needs to be enough for the reader to see some value in what you're doing. The body of the email is three paragraphs, very short paragraphs. The first paragraph is one sentence about who you are and your legitimacy has to be encompassed in one sentence. Hi, my name is Michelle K. I'm a content creator with this many followers and [0:32] I've done this, this, and this. Second sentence of that first paragraph, what are you asking for or offering to the other person? And ideally,…
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