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Seizing their moment: Founders of Moment Group Abba Napa and Eliza Antonino welcome Monocle to Manila

The Entrepreneurs31m 59s

Monocle Radio interviews Abba Napa and Eliza Antonino, founders of Manila's Moment Group, which has grown from 10 restaurants in 2017 to 85 outlets by 2026, while also speaking with Frank Droian, GM of the newly reopening Mandarin Oriental Manila, about hospitality and tourism in the Philippines.

Summary

In this episode of The Entrepreneurs, host Tom Edwards speaks with James Chambers reporting from Manila about two major hospitality stories in the Philippines. The first segment features an in-depth interview with Abba Napa and Eliza Antonino, co-founders of Moment Group, a Filipino hospitality company that has experienced remarkable expansion. They recount how the company began in 2012 when they pivoted from retail into food and restaurant ventures, starting with a barbecue restaurant called Q, followed six months later by Manam, their flagship Filipino comfort food restaurant. Manam features dishes inspired by the founders' family recipes, including the popular sinigang (sour soup with short rib and watermelon) based on Eliza's mother's recipe. The menu is divided into classic and twist sections, allowing customers to choose between nostalgic familiar dishes and experimental new creations. Over the past decade, Moment Group has grown to 85 restaurants across multiple brands and expanded internationally, opening in Cebu and Singapore (where their restaurant Hiop received Michelin recognition). The founders discuss their growth strategy, explaining that they reject scaling for scale's sake and instead focus on productivity and same-shop sales trajectory improvements year-on-year. They funded initial expansion through bank relationships built over years, but now generate capital internally. The founders emphasize their long-term vision of building an institution that outlasts them and serves generations of Filipinos, and they discuss their ambition to bring Filipino flavors to international audiences beyond diaspora communities seeking comfort food. They address infrastructure challenges in the Philippines, particularly limited international flight connectivity to beach destinations, which constrains tourism growth. The second segment features James Chambers' interview with Frank Droian, the French General Manager of the newly reopening Mandarin Oriental Manila, which closed 12 years ago and is anticipated to reopen at the end of 2026. Droian discusses his approach to blending Mandarin Oriental's legendary global service standards with authentic Filipino local heritage and hospitality culture. He explains the hotel's strategy to attract both corporate business travelers and international leisure tourists, positioning the Philippines as a world-class service destination. The helipad on the hotel's roof enables guests to quickly access island destinations like Palawan. The broader context involves the Philippines' underdeveloped tourism industry—the country receives only 4 million visitors annually despite having 117 million people, compared to Hong Kong's 36 million visitors—and the strategic importance of major hotel openings and international brand presence in developing the sector.

About this episode

<p>Manila special: Founders of Moment Group Abba Napa and Eliza Antonino have transformed the city&rsquo;s restaurant scene in less than a decade. Plus: meet the general manager of Mandarin Oriental Makati.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

Key Insights

  • Moment Group's founders discovered the restaurant opportunity almost by accident when commercial developers suggested adding a restaurant to their retail business, transforming their company trajectory after initial hesitation about moving from non-perishable to perishable goods.
  • Eliza Antonino declined the managing partner role for six months before agreeing to join after consuming a bottle of Grey Goose, establishing a partnership that broke their only mutual promise to create just one restaurant together.
  • The founders deliberately turn down approximately two expansion opportunities for every one they accept, rejecting growth for its own sake in favor of building an institution that prioritizes same-shop sales trajectory improvements year-on-year.
  • Moment Group transitioned from debt-funded expansion through bank loans to internally generating capital for growth, a shift enabled by 15 years of relationship building with the finance industry and consistent profitability.
  • The Michelin Guide's arrival in the Philippines in 2025 created what the founders describe as an 'exclamation point' on a decade-long 'slow boil' of Filipino cuisine's international recognition and contributed to increased interest in Filipino restaurants at all price points.
  • Filipino cuisine lacks a canonical cooking standard due to the archipelago's 7,107 islands each having distinct regional variations, making the cuisine 'harder to be legible' internationally while simultaneously making it 'beautiful' and special.
  • The Philippines receives only 4 million international visitors annually despite having 117 million people, a dramatic underperformance compared to regional neighbors like Hong Kong (36 million visitors), largely due to limited airport infrastructure and flight connectivity to island destinations.
  • Frank Droian observed that the Philippines lacks its own global hotel brand comparable to Thai chains like Dusitani, representing a missed strategic opportunity for Filipino hospitality entrepreneurs to build international institutional brands.

Topics

Moment Group's restaurant expansion from 10 to 85 outlets in 9 yearsFilipino cuisine's international growth and Michelin Guide recognitionSustainable business growth strategy prioritizing quality over scalePhilippine tourism and infrastructure challengesMandarin Oriental's reopening and hospitality service standardsFilipino soft power and global brand buildingInternal capital generation and funding strategies for expansionBlend of local heritage with international hospitality standards

Transcript

Hello and welcome to the Entrepreneurs on Monocle Radio, the show all about inspiring people, innovative companies and fresh ideas in global business. This week we're off to Manila where we'll hear from the founders of a hospitality group who have taken a delicious assortment of brands and Filipino comfort food to another level, growing from 10 to 85 restaurants in less than a decade. And they aren't stopping there. We will continue to open our restaurants in neighborhoods where we are embraced. Our real big vision is to help bring Filipino flavors outside of our shores. Plus, we'll check in with the GM of the city's new Mandarin Oriental. With Mandarin Oriental, our service, we anchor in the heart…

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