Rethinking Feminism: Gender Equality in the Age of the Media | Preeshika Dattani | TEDxRCHK Youth

The speaker begins by confessing that while she remains a feminist, she is no longer proud of what the movement has become. Initially, she viewed feminism through the lens of competition - like a fair game where everyone deserves equal opportunity to play and win. Growing up with supportive parents who taught her to believe in her capabilities regardless of gender, she thought feminism simply meant gaining access and opportunity. However, as she matured, she experienced subtle but persistent forms of gender-based discrimination - being ignored in professional settings, witnessing objectification of women, and facing dismissive comments about her emotions. These experiences revealed that access alone doesn't guarantee equality, and that the 'game' itself is fundamentally unfair. The speaker then explores how social media has transformed feminism from a movement about equality into what she perceives as a battlefield promoting men versus women narratives. She cites examples of influential women like Lady Gaga and Taylor Swift from the early 2000s who distanced themselves from the feminist label despite advocating for equality, suggesting the term had become loaded with negative connotations. She points to movements like the 4B movement from South Korea as examples of how social media amplifies radical positions that deepen divisions rather than promote understanding. The speaker argues that social media algorithms create echo chambers that reward sensationalized content, turning gender equality into a spectator sport focused on outrage rather than progress. She concludes by advocating for a move beyond the binary men-versus-women framework, suggesting that the problem lies not with any particular group but with the systemic rules and structures that perpetuate inequality. She calls for more mindful media consumption and active intervention when witnessing gender-based discrimination, positioning true feminism as an effort to redesign the system rather than win within its existing unfair parameters.