Donuts and Democracy: How We Got Students Voting | Jhanvi Patel | TEDxOU
Jhanvi Patel shares how Oklahoma Votes, a student organization, dramatically increased voter registration by addressing three key barriers: complexity, irrelevance, and disillusionment. By meeting students where they are, making voting personally relevant, and building genuine relationships, they helped 9% of the student body register to vote.
Summary
Jhanvi Patel discusses her experience as a civic engagement fellow with Oklahoma Votes during the 2024 presidential election, where she discovered that offering free food was an effective way to engage college students in voter registration. She challenges the assumption that young people don't care about politics, noting that college students have strong opinions on issues like climate change, mental health, and the economy, but face systemic barriers to participation. Oklahoma has the nation's lowest voter turnout, with 18-29 year-olds having the lowest participation rates.
Patel identifies three main categories of disengaged students: those who find the process too complicated (including out-of-state students who don't know their options), those who claim it's not relevant to their lives, and disillusioned students who understand civic engagement's power but feel repeatedly let down by the system. Her team developed targeted strategies for each group, including removing barriers by offering registration for all 50 states, handling absentee ballot requests, and providing notarization services.
To address relevance, they customized presentations for different student groups - discussing arts funding with fine arts students and NIL legislation with athletes. They maintained strict nonpartisanship while building relationships across campus. For disillusioned students, they created a social media campaign featuring student testimonials about why they vote, focusing on personal rather than political motivations. The organization ultimately helped about 9% of the student body register to vote, broke attendance records at events, and created a welcoming community regardless of political affiliation. Patel concludes that democracy fails not because people don't care, but because institutions don't meet people where they are.
Key Insights
- College students aren't disengaged from the system, rather the system is disengaged from them
- Over 40% of students are non-residents who often incorrectly believe they can't vote because they're not from the area
- Oklahoma has the lowest voter turnout rate among any state in the nation, with 18-29 year-olds having the lowest participation rate among any age group
- When students found voting complicated, Oklahoma Votes removed barriers by offering registration for all 50 states and handling absentee ballot requests and notarization
- Oklahoma Votes helped around 9% of the student body register to vote or request an absentee ballot in the days leading up to the 2024 presidential election
Topics
Transcript
[0:03] I learned two things during the 2024 presidential elections. College students will stop for free food and if you want to register voters, bring cookies. I'm here to talk about Oklahoma Votes, a student-run nonpartisan organization here on campus. That year, I had the privilege of serving as one of their two civic engagement fellows. And dare I say, our sweet treat budget was probably the highest it's ever been. We developed a pretty close working relationship with the employees of Baked Bear, Insomnia Cookies, and Donut King. But behind the joke is a material problem. College [0:35] students aren't at the polls. But it's not because they don't care. It's because the process feels confusing, distant, or just…
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