Bro's comment-seeding tactic hits a 1% conversion rate for his $10k MRR app
A creator shares a comment-seeding tactic using multiple accounts to boost engagement on content with low organic reach, achieving a 1% conversion rate for their $10k MRR app. The strategy involves strategically dropping comments on existing comments to increase visibility and drive conversions.
Summary
The speaker describes a growth tactic implemented when their content isn't receiving significant organic traffic through traditional means. Their approach involves leveraging multiple accounts they control to seed comments on posts that already have existing comments. By inserting their own comments into these comment threads, they're able to artificially increase engagement visibility and prominence. This tactic resulted in approximately a 1% conversion rate, which the speaker notes is notably high for organic social media marketing. The discussion also highlights the speaker's systematic approach to content marketing, including maintaining detailed spreadsheets to track content performance and results. The interviewer emphasizes appreciation for the experimental methodology and the level of scale at which the speaker is testing different strategies. This data-driven approach to content seeding appears to be a key component of how they've grown their application to $10k monthly recurring revenue.
Key Insights
- The creator uses multiple accounts to seed comments on existing comment threads as a tactic to boost visibility when organic reach is low
- The comment-seeding tactic achieved approximately a 1% conversion rate, which the creator describes as 'really high for organic social'
- The creator maintains a comprehensive spreadsheet system to track all content and its performance metrics
- The creator employs extensive experimentation and testing at scale to optimize different growth channels and tactics
- Strategic comment placement on existing engagement appears to be effective for driving conversions when initial organic reach is limited
Topics
Transcript
[0:00] Now, this is a way we notice we can get high conversion on the content [music] when we don't get a lot of organic traffic through. We go in from all the other accounts we have and we drop in comments on the comments that are already coming in. [music] And this led to roughly a 1% conversion rate for us, which is really high for organic social. >> What I think is super cool is the amount of scale and experimentation that you're doing here and you kind of mentioned [music] this earlier before, but you had a whole spreadsheet where you track all the content. I think that's super cool.
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