$30M founder reveals the ideas he’d bet on again if he had to start over
A $30M founder identifies three business opportunities he would pursue again: a simple CRM, payroll software for small businesses, and a website analytics tool. He emphasizes that these markets are large, fragmented with multiple winners, and have proven demand across nearly all businesses.
Summary
The founder outlines three specific business ideas he would bet on if starting over, all sharing common characteristics of being essential business tools in large, fragmented markets. First, he identifies a super simple CRM as an opportunity, noting that almost every business needs customer relationship management and the market supports multiple billion-dollar companies. Second, he suggests payroll software specifically targeting small businesses, again highlighting the fragmented nature of the space with room for multiple winners. He specifically references Fresh Books' successful SEO strategy around templates and tools as a proven playbook to follow, indicating there are clear SEO advantages available in this market. Third, he proposes a website analytics tool, arguing that every business needs to analyze metrics, traffic funnels, attribution, and ROI, making the addressable market nearly infinite. He suggests enhancing this concept by incorporating current AI trends and LLM mentions within the analytics platform to differentiate the offering.
About this episode
$30M SaaS founder reveals 3 business ideas with massive potential. He doesn’t chase “new ideas.” He studies what’s already working… then adds a unique twist no one else thought of. It’s all about: - Spotting gaps competitors ignore - Making it ridiculously easy for customers to say yes - Executing better and faster than anyone else Most people overcomplicate. He keeps it simple… and profitable.
Key Insights
- The founder argues that CRM represents an attractive opportunity because it's a big, fragmented market where multiple companies are already doing billions in revenue
- He identifies Fresh Books' SEO strategy around templates and tools as a proven playbook that could be copied for payroll software, providing an SEO advantage
- The founder believes website analytics tools have an almost infinite addressable market and could be enhanced by incorporating AI and LLM mention tracking
Topics
Transcript
[0:00] What would you be building right now that the audience can learn from? >> One idea is a super simple CRM. Almost every business needs a CRM. It's a big market. It's fragmented. There's multiple companies doing billions of dollars in revenue. Number two, I would say a payroll software for small businesses. You have a bunch of companies in the space. Again, really fragmented, multiple winners in the space. If you look at Fresh Books and their SEO strategy around templates and tools, I'd probably copy that playbook right there. Right? They've built the playbook for you. there's an SEO advantage I would have in that market. [0:30] Number three, I would say a website analytics tool. Every…
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