StoryInsightful

"Benny Blanco"

SmartLess1h 5m

Benny Blanco joins the Smartless podcast to discuss his journey from a kid in Virginia cold-calling record labels to becoming one of pop music's most successful producers and songwriters. He credits his success to relentless hustle, networking, and a willingness to learn on the job while working with titans like Dr. Luke and Max Martin, ultimately landing hits for artists like Britney Spears, Rihanna, and Ed Sheeran.

Summary

The episode opens with the hosts discussing breakfast habits and bathroom routines before introducing Benny Blanco, who calls in from a rental home in London where he's been staying for six months. Benny reveals he doesn't fly due to anxiety and instead takes a seven-day boat cruise (like the Cunard Queen Mary) to Europe, which explains his extended stays abroad. He describes a harrowing plane experience on the same day as the Sully Hudson River landing in 2009, after which his flight anxiety spiraled into a neurosis that led him to drive cross-country to New York before taking boats to Europe.

Benny traces his musical origin story to his childhood in Reston, Virginia, where his mother was a music enthusiast who listened to Prince and Teddy Pendergrass, while his father preferred the Rolling Stones. His brother introduced him to music through a CD collection, and Benny became obsessed around age four or five. His first tapes were Nas's Illmatic and All-4-One's "I Swear." He won a radio contest at age nine or ten, leading to his first studio experience, and started making beats with a boombox and tape recorders, creating unofficial eight-track recordings through trial and error.

At age 13, Benny Levin became Benny Blanco (inspired by John Leguizamo's character in Carlitos Way) and started getting record deals offers by age 15 after being validated by Jonathan Schecter of The Source Magazine. His parents rejected the deals, which he now considers fortunate. His first paid music work was producing beats for a softcore porn series called Hip Hop Honeys at age 14 for $500—money his mother confiscated, disapproving of the content despite Benny's excitement.

Benny's breakthrough came when he cold-called producer Disco D on MySpace, eventually convincing him to let Benny intern by booking three days of studio time (Benny borrowed $75 from his mother to help reach the goal). At 17-18, he moved to New York, attending an audio engineering school at the St. George Hotel in Brooklyn. When Disco D, his mentor and best friend, died by suicide, Benny was devastated but eventually teamed up with rapper Naeem Juwan (Spank Rock), creating one song that led to a Downtown Records deal—ironically on the same label as Gnarls Barkley.

Dr. Luke then recruited Benny to Los Angeles to work with Britney Spears and Max Martin, two titans of pop music Benny barely knew at the time. Benny's first song as a professional songwriter was "Circus" for Britney Spears, written with Claude Kelly. Despite massive imposter syndrome, Benny's youth and underground credibility made him valuable to young pop artists. Over the next several years, he produced and co-wrote massive hits for Kesha, Rihanna, Katy Perry, Ed Sheeran, Justin Bieber, Maroon 5, and many others.

Regarding his wife Selena Gomez, Benny describes a years-long journey from a forgotten early meeting (arranged by her mother) through awkwardness in 2020 over a misunderstood comment, to reconnecting in 2023 when working on her song "Single Soon." After hitting it off at the studio, he invited her to a friend's birthday dinner, which Selena interpreted as a date while Benny thought it was just friendly. After she left early, Benny realized it might have been a date, she texted positively, and they went on a second date where he kissed her. Since then, they've been inseparable. He describes her as his best friend, smarter and funnier than him, and they spend normal nights watching Will and Grace together on the couch.

Benny emphasizes that success comes from hard work, taste, energy, work ethic, and people skills combined with talent. He credits his journey to consistent baby steps, being present at opportunities, and maintaining relationships. He mentions having a new album called Hermoso and an upcoming book about failure and learning to fail upwards. He ends by threatening to air out the hosts on Howard Stern if they don't text him by his appearance on that show, giving them his phone number (which the producers are instructed not to include in the final edit).

About this episode

Fuel up the boat, it’s Benny Blanco. Medical consultations include: maritime insanity, post-pod showers, breakfast sandwiches, and intimate apparel. “I have nothing to say,” …on an all-new SmartLess.

Key Insights

  • Benny Blanco experienced flight anxiety that began on the same day as the 2009 Sully Hudson River landing, causing him to spiral into a neurosis where he now avoids flying entirely and takes seven-day boat cruises to Europe instead.
  • Benny's first paid music work at age 14 was producing beats for a softcore porn series called Hip Hop Honeys for $500, which his mother immediately confiscated and banned him from using despite his excitement about earning money.
  • Benny's mother was a significant musical influence, playing Prince and Teddy Pendergrass at home, while his father preferred the Rolling Stones, creating a household split between different musical worlds that shaped Benny's eclectic taste.
  • Benny cold-called producer Disco D on MySpace as a teenager, and when Disco D refused to work with him directly, Benny proposed booking three days of studio time to prove his value, borrowing $75 from his mother to reach the goal.
  • Benny's mentor Disco D, who gave him his first real opportunity, died by suicide, which devastated Benny but ultimately led him to form a duo (Spank Rock) and secure a record deal on the same label as Gnarls Barkley.
  • When Dr. Luke recruited Benny to Los Angeles to work with Britney Spears and Max Martin, Benny was 18, had massive imposter syndrome, and barely knew who these titans of pop music were or what they had accomplished.
  • Benny's first professional songwriting credit was "Circus" for Britney Spears, created with Claude Kelly in a studio session where Benny admitted he didn't know how to write pop songs and had to learn by rapping while melodies were added simultaneously.
  • Benny's initial meeting with Selena Gomez 15 years ago (arranged by her mother asking Benny to mentor her daughter) was so forgettable that neither of them remembers it, despite it being documented through emails.
  • Benny and Selena reconnected in 2023 when working on her song 'Single Soon,' with Benny initially inviting her to a friend's birthday dinner thinking it was a friendly hangout, while Selena understood it as a date.
  • After Selena left Benny's second outing early, he almost gave up on her romantically, but her text saying 'that was the best time I've had in a really long time' signaled her genuine interest, leading to them becoming inseparable.
  • Benny emphasizes that success is a combination of talent, energy, work ethic, people skills, and taste—and that much of his success came from consistently taking small baby steps rather than expecting overnight breakthroughs.
  • Benny threatens to publicly air out the podcast hosts on Howard Stern if they don't text him by his appearance on that show, using the threat as a humorous accountability measure to ensure they actually follow up on their casual promise to hang out.

Topics

Benny Blanco's journey from Virginia to becoming a top music producerHis flight anxiety and unconventional travel methods (boat instead of plane)Musical influences from his mother and brother in childhoodEarly career struggles, interning, and breakthrough momentsWorking with Dr. Luke, Max Martin, and producing for major pop starsThe creative process of songwriting for artists like Britney SpearsRelationship with wife Selena GomezPhilosophy on success through hustle, taste, and baby stepsThe podcast as a collaborative creative project with friends

Transcript

Hey, wow, look at you guys. Hey, by the way, what they don't know is, the audience doesn't know, is that we had already started a cold open and Rob and Bennett weren't rolling yet. Remember that? Oh, right. Remember, we were about to go and then Rob goes, rolling. So it's a lukewarm, lukewarm opening here. Now we're ready for all the rolling. Welcome to SmartList. Smart. List. Smart. List. Smart. List. Somebody just had a bacon, egg, and cheese sandwich for breakfast. And it wasn't me. And it wasn't you, and it wasn't JB, and it wasn't our surprise guest, although I don't know what they had. Hi, everybody. It's Will. And we're back with Smartless. Oh, my…

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