How Smart People Are Using Claude Code Skills to Automate Anything
The video explains how to build an 'Agentic Operating System' using Claude Code skills that go beyond individual tasks to create interconnected systems that understand your brand, learn from feedback, and automate entire business workflows. The speaker demonstrates how connecting skills together with shared context and learning loops creates a self-maintaining AI system that runs marketing, strategy, and operations.
Summary
The speaker argues that most people use Claude Code skills incorrectly by treating them as isolated tools rather than building connected systems. They introduce the concept of an 'Agentic Operating System' - a comprehensive AI system built from interconnected skills that share brand context, learn from user feedback, and maintain themselves automatically. The system consists of multiple layers: shared brand context (voice, positioning, ICP), a learning system that remembers preferences and feedback, self-maintenance features, and skill chaining capabilities. The speaker explains that individual skills are folders containing step-by-step instructions (skill.md) and supporting knowledge files, but the real power comes from connecting these skills to work together as workflows. The system uses foundation skills to build brand context, execution skills for content creation, and strategy skills for research, all feeding into each other. A 'heartbeat' function automatically syncs new additions and changes, while a wrap-up skill collects feedback and updates the system's learning files. The speaker demonstrates how this approach transforms AI from a collection of individual tools into a unified business operating system that understands the user's brand, remembers past interactions, and continuously improves. They offer two paths for implementation: building from scratch following their framework, or downloading their complete system through their community.
About this episode
🚀 Build agentic systems that run your business: https://skool.com/scrapes Don't miss the next build - https://www.youtube.com/@simonscrapes?sub_confirmation=1 Most people use Claude Code skills for one-off tasks, but the real power comes from connecting them into an Agentic Operating System. In this video, I break down the exact architecture to build a system that understands your brand, runs real business tasks automatically, and learns from your feedback. You'll see how to build your brand foundation, create a system that learns, and connect skills together to create powerful business automations. #claudecode #claudecodetutorial #agenticsystems
Key Insights
- The speaker claims most people use Claude Code skills wrong by building isolated skills for individual tasks rather than connecting them into systems where skills work together
- The speaker states that skills downloaded from marketplaces are designed to be generic on purpose and need to be filled in with your own business knowledge to avoid poor quality outputs
- The speaker explains the system uses three foundation skills (brand voice extraction, positioning, and ideal customer profile) that interview users and process responses to build structured brand documents
- The speaker describes how the system maintains a learnings.md file that logs user feedback after major deliverables, which then updates skill.md files so skills read their own learnings first next time they run
- The speaker reveals the system runs a 'heartbeat' function at the start of each session that scans the skills folder and automatically registers new skills, updates context, and adds learning sections without manual intervention
Topics
Transcript
[0:00] Most people are using claw code skills completely wrong. They build one skill for copy, another for research, and maybe another for social media, and then wonder why they're still doing most of the work themselves. But the people getting most out of claw code aren't using skills one at a time. They're connecting them together into systems. Now, these are systems where one skill builds your brand context, another researches trends, another is writing the content from that knowledge, and then another runs everything automatically on a schedule. And at that point, Claude isn't just helping with tasks. It's running entire parts of your [0:30] business. So, I've spent hundreds of hours now inside of Claude Code building…
Full transcript available for MurmurCast members
Sign Up to AccessMore from Simon Scrapes
I Rebuilt Hermes in Claude Code (It’s Ridiculously Good)
The creator rebuilds key features of the Hermes agentic AI system inside their own Claude Code setup rather than installing it off-the-shelf, arguing that understanding the architecture provides more long-term leverage. They identify three hidden costs of pre-built systems: inherited assumptions, inability to fix unknown code, and poor scalability. Their custom build addresses Hermes's limitations in multi-client identity management, semantic memory recall, and skill system maintainability.
Agentic AI Systems, Clearly Explained
This video explains agentic AI systems across four levels of complexity: chatbots, AI workflows, agentic workflows, and agentic AI systems. Using content repurposing as a consistent example, the speaker demystifies intimidating terms like harnesses, MCPs, and memory systems, arguing that these systems are fundamentally just files and folders accessible to non-developers.
Stop Downloading Claude Code Skills. Do This Instead.
The video argues that downloaded Claude Code skills are too isolated or bloated to drive real business outcomes. The speaker introduces 'skill systems' — orchestrated chains of small, focused skills that feed into each other end-to-end. A practical example shows a five-skill automation that converts a YouTube video into five ready-to-post short-form clips.
Master 80% of Claude Code, Just Learn These 15 Things
This tutorial covers 15 foundational concepts for using Claude Code effectively, emphasizing that context management is the single most critical skill. The presenter draws from real user behavior across thousands of users to show how plan mode, context tools, slash commands, skills, hooks, MCPs, and memory systems combine to form a powerful agentic workflow.
Master Claude Design in One Video (Complete Build)
The video demonstrates a live build using Claude Design to create real business assets for the Aentic Academy, including a landing page, mobile wireframe, and slide deck. The host emphasizes that building a proper design system upfront is the single most important factor in avoiding generic AI aesthetics. The video compares multiple methods: using ChatGPT's image model, the Skill UI CLI tool, and Claude Design's native interface.