Don’t Sell on a cold call, rather Buy
The speaker argues that cold calls should be viewed as buying time from prospects rather than selling products. The goal is to progressively earn more time in increments until securing a meeting, not to make a sale.
Summary
The speaker presents a fundamental reframe of the purpose and approach to cold calling. Rather than viewing cold calls as selling opportunities, they argue that successful cold calls are actually about 'buying' time from prospects. The speaker describes a progressive time-earning strategy where the caller first secures the initial two minutes of conversation, then uses those minutes to earn the next five minutes, and continues this pattern throughout the call. The ultimate objective of a cold call, according to this perspective, should be earning a meeting rather than attempting to close a sale. The speaker claims that misunderstanding this fundamental principle is the reason why 99% of cold calls fail, suggesting that most salespeople approach cold calling with the wrong mindset by trying to sell rather than focusing on time acquisition and relationship building.
About this episode
A cold call is not for selling, but fro buying !! Yes you heard it right. You do not sell on a cold call. But you buy. You buy time. You earn it , the first 2 minutes buys you the next 5. The next 5 buys you the next 10 and finally u earn a meeting. Most people get it wrong. They sell on cold calls. No wonder 99% of cold calls fail #salesstrategy #saleswithsamrat #happyselling #coldcallingtips #salespipeline #salestips #salescoaching
Key Insights
- The speaker argues that cold calls should be reframed as buying time from prospects rather than selling products or services to them
- The speaker claims that successful cold calling involves a progressive time-earning strategy where you secure small increments of time (first 2 minutes, then 5-minute segments) throughout the conversation
- The speaker asserts that 99% of cold calls fail because salespeople misunderstand the purpose and treat them as selling exercises instead of time-acquisition opportunities
Topics
Transcript
A cold call is not for selling, it's for buying. Yes, you heard it right. In a cold call, you buy from the prospect additional time. In the first two minutes, you buy the next five minutes. In the next five minutes, you buy the next five minutes and so on. And towards the end of the call, you earn a meeting. That's all you have to get in a cold call. Don't look at cold call as a selling exercise. And that is why 99% of the cold calls fail. Happy selling.
Full transcript available for MurmurCast members
Sign Up to AccessMore from SaleswithSamrat
The Courage to Disqualify: Why Top Sales Performers Focus on Ideal Customers
A sales expert explains that top-performing salespeople have the courage to disqualify unideal prospects rather than pursuing every lead. This focused approach, though requiring discipline, separates the top 20% of performers from those who waste time on unproductive activities.
Sales coaching is dead💀
The speaker argues that traditional sales coaching has become ineffective due to its focus on motivational content and theoretical frameworks rather than practical execution. They promote their own community-driven approach that emphasizes actionable sales strategies through live sessions.
Sales as a Life Skill: Why Every Founder Must Master It
The speaker argues that sales should be viewed as a fundamental life skill rather than just a profession, explaining that people naturally engage in selling throughout their lives in various contexts. Founders who struggle with sales often do so because they haven't recognized this broader perspective on what selling actually entails.
Sales Outreach: is non-Negotiable
A founder emphasizes that sales outreach is an essential daily activity for every founder that cannot be stopped, even when busy with existing customers and deals.
Qualify Your Pipeline: The Three-Bucket Method for Closing More Deals
The speaker explains that deals aren't closing because salespeople fail to properly categorize their pipeline into three buckets: realistic prospects, possible prospects, and fluff. Poor deal closure rates indicate a fundamental problem with customer qualification skills.