How to earn $100k+ per year with AI
Brooke Wright scaled her AI business from $3K to six figures in 6 months by starting with solving her own problems using AI automation tools, then transitioning to creating social media content and offering AI training workshops to businesses. She emphasizes starting small with simple automations and learning through hands-on building rather than just consuming courses.
Summary
Brooke Wright's journey from corporate employee to six-figure AI entrepreneur began when she decided she never wanted to work for anyone else again while traveling with her family. With a background in sociology and history (no technical experience), she started by solving her own business problems using AI tools like ChatGPT and Make.com, building automations for her women's running retreats side hustle. Her breakthrough came when she automated intake processes for a nonprofit client, saving them 10 hours per week by using AI to streamline volunteer lawyer matching for community mediation services.
The key turning point was her decision to start creating content on social media in March 2024, despite having only 158 Instagram followers and no presence on other platforms. Inspired by Daniel Priestley's 'Key Person of Influence' book, she began posting talking head reels and LinkedIn content. Within months, her visibility led to high-value opportunities, including training the largest mortgage broking aggregate in Australia after their communications manager found her through Instagram DMs.
Brooke's business model centers on AI education and training rather than being a 'doer' for clients. She offers workshops, consulting, and training sessions that help businesses use AI tools more effectively, often starting with ChatGPT/Claude basics and progressing to automations. Her approach emphasizes strategy first - understanding what outcomes companies want rather than jumping into complex technical solutions. She advocates for starting small with simple problems and building understanding incrementally, using AI to learn why solutions work rather than just copying outputs.
For aspiring AI entrepreneurs, Brooke recommends two paths: solving problems within your current company to become the internal AI expert, or documenting your learning journey on social media while building local connections through business chambers and free workshops. She stresses that entrepreneurship isn't for everyone, but there are abundant opportunities in the AI space for those willing to start small and be visible about their learning.
Key Insights
- Brooke argues that asking AI models 'why are you suggesting this?' prevents getting stuck in loops and builds actual understanding rather than just copying outputs
- She claims that with YouTube and AI, you can learn whatever you want now, but emphasizes you must create rather than just consume content to make real progress
- Brooke discovered that Instagram is more effective than LinkedIn for business because people with fancy LinkedIn profiles aren't actually on LinkedIn unless job hunting, but they're all on Instagram after 5pm
- She found that most companies are aware of AI tools but there's still a gap - they know they're not using AI to its full capabilities and often want complex solutions when they just need to be more efficient with basic tools
- Brooke believes that strategy must come first in AI implementation, focusing on clear outcomes and current workflows rather than jumping to shiny new tools that companies see on social media
Topics
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