Copy This Muse AI Workflow, It Will Double Your IG Leads
Meta's Muse AI assistant is a free tool that can revolutionize Instagram marketing by providing audience intelligence, content strategy, and automating the process of identifying and enriching engaged followers into actionable sales leads. The speaker demonstrates a complete workflow from content strategy to lead generation, showing how to convert Instagram engagement into revenue attribution.
Summary
The transcript outlines a comprehensive guide to using Meta's Muse AI assistant for Instagram marketing growth and lead generation. Muse is positioned as a free, accessible AI agent available on desktop and mobile that can perform tasks asynchronously and provide audience intelligence. The speaker explains that Muse can map follower demographics against an ideal customer profile and return spreadsheets of specific engaging users.
The core capabilities demonstrated include: generating full growth strategies by analyzing account performance across six workstreams, providing specific content recommendations (reels vs. carousels), identifying engagement gaps (the example showed high reach of 217,000 views but only 29 bio link taps from 817 profile visits), and suggesting content pillars based on audience analysis. Muse automatically applies existing Instagram branding and aesthetics to outputs without explicit instruction.
The most significant application presented is the lead generation workflow: after publishing content, Muse extracts all users who engaged with a post and enriches their profiles by collecting public contact information (email, phone, website, follower count, verification status) into a CSV spreadsheet. In the demonstrated example, 27 likers from a single video post were identified and enriched. This spreadsheet can then be uploaded into CRM platforms like Apollo or HubSpot for outbound email sequences, phone outreach, or sales engagement.
The speaker addresses a major business objection—that social media doesn't attribute to revenue—by showing how this workflow directly connects social engagement to actionable leads. The strategy involves daily or regular post publication optimized for likes and comments, continuous audience enrichment, and operationalization of these leads in sales processes. The speaker emphasizes this is currently an underutilized opportunity with limited adoption, making it a competitive advantage for early adopters.
About this episode
Free guide to automate your Instagram marketing with Muse AI: https://clickhubspot.com/dlvm Ep. 460 “You don’t have a reach problem, you have a repeatability problem.” Kipp dives into why Meta’s new Muse assistant is the game-changing marketing tool you’re not using to grow your audience and drive revenue from Instagram. Learn more on unlocking deep audience intelligence, turning post engagement into sales opportunities, and building a magical marketing workflow that connects your content directly to customers. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Meta’s Muse https://ai.meta.com/muse/ Grok Bot http://x.ai/news/introducing-grok-bot Nano Banana https://gemini.google/overview/image-generation/ Apollo http://apollo.io/ Sabrina Ramonov Marketing Against the Grain episode https://www.youtube.com/watch?v=0OS4m5Kajt0 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
Key Insights
- Muse identified that high social reach doesn't automatically convert to business outcomes—the example account had 217,000 views in 30 days from non-followers but only 29 bio link taps, indicating a 'repeatability problem' rather than a reach problem
- Muse can automatically extract and enrich data about users who engaged with specific posts by collecting their public profile information (names, websites, emails, phone numbers, follower counts) into spreadsheets without manual data collection
- The speaker argues that this Muse workflow directly solves the persistent business objection that social media cannot be attributed to revenue by creating a traceable path from content engagement to lead lists to sales outreach
- Muse generates content recommendations based on audience composition analysis, discovering that the account's engagers were primarily creators rather than CMOs, despite the account reaching many marketing executives—revealing a content-audience misalignment
- The speaker claims this Instagram-to-leads workflow is currently unused by most marketers, making it a short-term competitive advantage before it becomes standard practice
Topics
Transcript
today i'm going to show you why meta's new muse assistant is the best marketing tool you are not using especially if you're trying to grow an audience and make money on meta properties like instagram and facebook let's get into today's show so let me explain muse to you for folks who might not be familiar. It is a personal AI assistant from the folks at Meta. And the best part about it, it's free. I can't believe what I'm about to show you doesn't cost you anything. You can access it on your phone, on your desktop. For the purpose of the pod today, I've got it here on my desktop. And Muse can help you on tasks…
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