the ad styles that actually print
The speaker discusses which ad formats perform well across markets, highlighting native statics, AI animation, and UGC as generally effective options. However, success ultimately depends on testing and understanding your specific target demographic's native content consumption patterns.
Summary
The speaker opens by emphasizing that ad format effectiveness varies significantly by market and target audience. They identify three ad formats that are currently performing well: native statics, AI animation, and UGC (user-generated content). However, rather than prescribing a one-size-fits-all solution, the speaker stresses that testing is essential due to the numerous nuances specific to each market. The core principle behind native advertising's success is that it mirrors the type of content naturally found in the target demographic's feed. The speaker notes that not all audiences have native statics appearing organically in their feeds—different demographics consume different content types and video formats. This principle explains why interview-format ads gained traction with many brands a few years ago. The speaker concludes with actionable guidance: if you understand your market well and know what content your audience already consumes, you should create ads around those native content types rather than forcing formats that don't match their natural feed experience.
Key Insights
- Native statics, AI animation, and UGC are the ad formats currently performing well across markets
- Ad format effectiveness fundamentally depends on market-specific testing rather than universal best practices
- Native ads work because they match the type of content that already appears natively in a target demographic's feed
- Different demographic groups have different native content types in their feeds, so native statics don't work equally for all audiences
- Interview format ads gained significant traction with brands because they aligned with native content consumption patterns a few years ago
Topics
Transcript
[0:00] This really depends on the market and who you're marketing to. Generally across the board, I see native statics still doing really well. AI animation's doing really pretty well. I see UGC generally doing pretty But ultimately it's going to come down to testing. I know it's the answer nobody wants to hear, but there's so many nuances about your specific market. You want a little bit of sauce. The reason native ads work in the first place is because it it matches what you would natively find in the feed of your target demo. Not everybody has native statics in their feed natively. Some people have different types of content, different videos. This is why the interview format…
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