Stop Trying to Save Your Friends
The speaker argues that trying to change other people's behavior is largely futile and a waste of energy. They emphasize that people only change when they decide to themselves, and that focusing on improving your own life should be the priority.
Summary
The speaker begins by reflecting on their personal experience of wasting energy trying to change people around them and attempting to modify others' behavior. They establish a fundamental principle that people will not change until they genuinely want to change themselves, making external efforts to force change largely ineffective. The speaker addresses the natural inclination to help friends and loved ones, acknowledging that it might seem wrong to not try to help someone get 'back on track' or 'lock in,' but argues that personal change is ultimately each individual's responsibility. They emphasize the importance of prioritizing one's own life and making it great rather than expending energy on changing others. The speaker provides specific examples of situations where people commonly try to change others, including cases where friends or family members are overweight, financially struggling, or in poor relationships. While acknowledging that such efforts aren't completely useless, they characterize these attempts as very close to being futile and, more importantly, as a significant waste of time and energy. The speaker concludes by reiterating that meaningful change only occurs when individuals reach their own internal conclusion that they want to change, backing this assertion with their personal confidence and experience.
About this episode
Apply for my mentorship Brand Builders Academy: https://www.ecommercescalingsecrets.com/application-mark-yt?sl=markytama71 14 Day Free Trial Of GetHookd: https://www.gethookd.ai/?sl=markytama71gh DM me on IG: https://www.instagram.com/markbuildsbrands/ Join my Telegram Group: https://t.me/+UljNFCorvXw5MWNh
Key Insights
- The speaker claims that people won't change until they want to themselves, making external attempts to modify their behavior largely ineffective
- The speaker argues that your primary job is to make your own life great and put yourself first, rather than trying to change other people
- The speaker states that trying to help people who are overweight, broke, or in bad relationships is close to useless and is most importantly a waste of your time
Topics
Transcript
[0:00] I have wasted so much energy trying to put people on around me, trying to change the behavior of other people. And one thing that is always true is people won't change until they want to themselves. So unless you're able to get him to come to this conclusion on his own that he needs to change. Don't put any energy towards that. I know it seems a little [ __ ] up cuz it's like, oh, what about my homie? I got to get him back on track. I got to get him to lock in. No, you don't. That's his [music] job. He's another person. Your job is to make your life [ __ ] great. You…
Full transcript available for MurmurCast members
Sign Up to AccessMore from Mark Builds Brands
the ad styles that actually print
The speaker discusses which ad formats perform well across markets, highlighting native statics, AI animation, and UGC as generally effective options. However, success ultimately depends on testing and understanding your specific target demographic's native content consumption patterns.
how to make ads that actually print
The speaker identifies two critical mistakes in native static ad campaigns: treating ads like content and overestimating creative importance. For native statics, copy is the primary persuasion tool, and most advertisers fail by not testing enough variations and using poor funnel architecture.
How to structure your post purchase upsell
Effective post-purchase upsell (OTO) pages require connecting the main product to complementary products by addressing customer needs strategically. Two proven frameworks are offering more of the same product at a discount, or creating an OTO 1 that solves a new problem created by the front-end product.
how to turn 1 winning ad into 30 variations
The key to scaling ad creative isn't finding one winning ad, but rather identifying the winning sales message behind it and then transmuting that message across multiple formats and variations. A single winning VSL can generate 30+ testable ad variations by extracting core variables and adapting them across different creative formats.
ABO vs CBO for creative testing, which is better?
The speaker discusses CBO (Campaign Budget Optimization) challenges in creative testing, recommending a minimum allocation of $50 per day per ad to prevent budget spreading. They explain that budget must scale proportionally with new ad sets, and suggest moving to ABO (Ad Set Budget Optimization) if managing too many ads becomes problematic.