Should you have multiple ad accounts when you’re getting started?
The speaker advises beginners not to start with multiple ad accounts, but recommends opening a second account after gaining a few weeks of experience and spending a few hundred to thousand dollars. The core reasoning is about preparedness for account shutdowns on Facebook.
Summary
The speaker addresses a common beginner question about whether to manage multiple ad accounts from the start. For those who have never run ads before, the answer is a clear no — there is no need for multiple accounts at the very beginning. However, once someone has been running ads for a few weeks and has spent anywhere from a few hundred to a few thousand dollars, the speaker recommends opening an additional ad account.
The rationale behind this advice centers on Facebook's infrastructure and the reality that ad assets can get shut down. The speaker frames account shutdowns as an inevitability rather than a rare exception, comparing unprepared advertisers unfavorably to those who treat preparedness as a constant habit. According to the speaker, advertisers who are always ready for a potential account shutdown — described metaphorically as 'preparing for doomsday' — are the ones who consistently come out ahead because they are never caught off guard.
Key Insights
- The speaker argues that absolute beginners who have never run ads before do not need multiple ad accounts — it is unnecessary at that stage.
- The speaker claims that after a few weeks of running ads and spending a few hundred to a few thousand dollars, it becomes worthwhile to open a second ad account.
- The speaker describes Facebook's infrastructure processes as time-consuming, implying that setting up backup accounts takes longer than most expect and should not be left until a crisis occurs.
- The speaker characterizes ad account shutdowns as a predictable 'doomsday' scenario that advertisers should constantly be preparing for, not reacting to after the fact.
- The speaker asserts that advertisers who are perpetually prepared for asset shutdowns are the ones who consistently win, framing preparedness as a competitive advantage rather than optional caution.
Topics
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