run more ads
The speaker argues that successful advertising strategy prioritizes spending volume over metrics like ROAS, claiming that total ad spend is the ultimate indicator of brand success. The philosophy distinguishes between experienced advertisers ('savages') who focus on spending capacity and novices ('noobs') who obsess over profitability metrics.
Summary
The transcript presents a provocative take on advertising philosophy centered on the 'run more ads' mentality. The speaker dismisses conventional performance metrics like ROAS (Return on Ad Spend) and profit-focused thinking as indicators of inexperience in the advertising space. According to this perspective, the true measure of advertising sophistication is the absolute amount of money spent, not the efficiency or profitability of that spend. The speaker argues this philosophy extends beyond simply testing more creative variations or running poorly-performing ads—it literally means allocating more financial capital to advertising campaigns. The speaker establishes a hierarchy in the advertising world, positioning those who understand and practice high-spend strategies as 'savages' (experienced players) versus 'noobs' (inexperienced players, particularly those using Shopify and Facebook Ads platforms). Notably, the speaker claims that the biggest, most successful brands don't necessarily have impressive ROAS metrics but instead have high LTV (Lifetime Value), suggesting that large-scale spending correlates with customer value accumulation rather than immediate return metrics.
Key Insights
- The speaker claims that total advertising spend, not profitability metrics, is the ultimate leaderboard indicator of how well a brand is performing
- The speaker argues that 'run more ads' philosophy means literally spending more money, not testing additional creatives or running more ads of poor quality
- The speaker distinguishes experienced advertisers from novices by their focus on spend volume rather than ROAS and profit metrics
- The speaker contends that the biggest brands have unimpressive ROAS but instead possess incredibly high LTV (Lifetime Value)
- The speaker identifies Shopify and Facebook ads users as typical examples of inexperienced 'noobs' in the advertising space
Topics
Transcript
[0:00] Savages will always talk in terms of spend. Noobs are always going to be like, "Well, what's the profit? Well, what's the ROAS?" Shut the [ __ ] up. The whole run more ads philosophy does not just mean test more [music] creatives, doesn't mean run more shitty ads. What run more ads simply means is spend more [ __ ] money. That's it. Ultimate leaderboard in the advertising game is just spend. There comes a a point where you realize that that is the number one indicator really of how well a particular [music] brand is doing. And that's also how you can distinguish the [ __ ] noobs, the Shopify and Facebook ads noobs from the savages.…
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Take bigger swings
The speaker advocates for making bold, significant changes when testing in marketing and business rather than small incremental tweaks. Big swings involve testing entirely new page structures, funnel architectures, and creative formats rather than minor optimizations like headline changes.
Intentional doom scrolling
To become a better advertiser, create burner social media accounts and intentionally doomscroll through content your target customers follow, focusing on organic posts rather than ads. When you notice organic content appearing repeatedly (at least three times), that signals it's worth testing as paid advertising creative.
Ai made your ads worthless
AI-generated creatives have become commoditized due to their accessibility and infinite availability, eliminating AI as a competitive moat. The real competitive advantage now lies in the strategic thinking and philosophy behind creatives, with quality and deep understanding of why ads work being the primary differentiators.
Your funnel is a creative multiplier
A funnel acts as a creative multiplier that can dramatically improve the performance of the same creatives. By upgrading your funnel's conversion rate, average order value, or LTV, creatives that previously underperformed can become winners, making it easier to discover high-performing creative without necessarily creating better ads.
Don't split test the first page
Facebook penalizes split testing on landing pages after ad approval because it views post-approval changes as potential cloaking or non-compliance. The speaker demonstrates this through a failed listicle test that only succeeded when retested using new post IDs instead of modifying the original approved landing page.