how to create ads that print
To create effective ads, research your niche by studying organic content on platforms like TikTok, focusing on the problem rather than the product name. Analyze the hooks and opening shots of high-performing organic videos to understand what captures attention, then apply these insights to your paid advertising strategy for better results and profitability.
Summary
The transcript presents a practical approach to creating high-converting advertisements by leveraging organic social media content as research material. The speaker recommends a specific methodology: rather than immediately creating ads around a product, advertisers should first understand their niche by searching for the underlying problem on platforms like TikTok. Using health and beauty as an example, instead of searching for a product name, one should search for the actual problem (e.g., "knee pain") and study the videos with the highest view counts. The speaker explains that while organic and paid advertising serve different purposes—organic focuses on views while paid advertising requires conversions—the fundamental principles for capturing attention through hooks and opening shots remain consistent across both formats. The speaker emphasizes that this research-driven approach yields "natural" or "native" content that doesn't appear intrusive in users' feeds and blends in as regular posts. The speaker concludes that consistently following this strategy produces excellent results and strong profit margins.
Key Insights
- The speaker claims that searching for the underlying problem rather than the product name on social media provides better insights for ad creation
- The speaker argues that high-performing organic videos contain hooks that are equally effective when applied to paid advertising campaigns
- The speaker distinguishes between organic advertising (which requires views) and paid advertising (which requires conversions), suggesting they have different optimization goals
- The speaker claims that native content that blends seamlessly into users' feeds without appearing intrusive is a key characteristic of successful ads
- The speaker asserts that consistently applying this niche research and hook analysis strategy produces excellent results and good profits
Topics
Transcript
[0:00] Do you want to make really cool ads? Here's a little life hack for you. Whatever you sell, understand your niche. For example, let's take health and beauty, let's say you sell a remedy for knee pain. What you should do is go to TikTok and type " knee pain". Not the product name, but the problem itself, watch the videos with the most views and pay attention to the hooks in these organic videos. The same approach to hooks works in organics. This is a little different because paid advertising requires conversions, while organic advertising requires just views. However, you will gain a great understanding of what first shots and hooks work really well. And this is all…
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