how to fix your facebook ads when nothing is working (ad depression)
The video provides four rules for overcoming "ad depression" in Facebook advertising: run more tests with better creatives, avoid mixing multiple strategies together, master fundamental marketing principles, and zoom out to analyze larger data trends rather than obsessing over short-term inconsistencies.
Summary
The speaker addresses how to recover from periods of failed Facebook advertising campaigns. The first rule is to run more ads through increased testing and creative variation while removing emotional attachment to poor results. The speaker recommends identifying the one working campaign element and scaling it while cutting underperforming spend. The second rule emphasizes not mixing different strategies from various sources, citing a personal example of testing 50 products with no winners after combining multiple approaches. Instead, the speaker advocates for committing to one complete strategy from top to bottom. The third rule addresses the importance of understanding fundamental marketing principles that are often overlooked in dropshipping: identifying customer awareness levels, market sophistication, unique product mechanisms, whether you're channeling existing desire or creating new demand, and incorporating voice of customer (VOC) in copy. The speaker recommends studying classic marketing texts by Eugene Schwartz and Gary Halbert as foundational education. The final rule advises zooming out to view larger time frames of data rather than obsessing over small data ranges, acknowledging that Facebook's user base is inherently irrational and inconsistent. The speaker notes that only massive spending can truly combat platform inconsistency, which is impractical for beginners. The video concludes with a mention of the speaker's Brand Builders Academy mentorship program.
About this episode
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Key Insights
- The speaker claims that mixing multiple different strategies from various sources—combining product research strategies, store strategies, and ad strategies—resulted in testing 50 products with zero winners, demonstrating the ineffectiveness of this approach
- The speaker argues that most dropshippers never learn fundamental marketing principles such as customer awareness levels, market sophistication, unique mechanisms, demand channeling versus creation, and voice of customer incorporation
- The speaker contends that Facebook's platform consists of irrational humans making inconsistent decisions, and only massive spending can effectively combat this inconsistency, making data zoom-outs necessary for beginners
Topics
Transcript
[0:00] How do you actually snap out of ad depression? Rule number one is to run more ads. What I actually mean by this? Make better creatives, do more testing, and remove yourself emotionally from poor decision-making. You may not have a lot of things working right now, but you probably have at least one. So, go analyze why that one thing is actually working, do more of that, cut out all the other [ __ ] and [ __ ] spend more money. Number two is going to be to stop meshing strategies. This [ __ ] me up bad when I was starting out. There's all these guys on YouTube. I'm going to take this guy's product research…
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