Make It Happen Mondays - B2B Sales Talk with John Barrows
MurmurCast publishes AI-generated summaries of Make It Happen Mondays - B2B Sales Talk with John Barrows’s Podcast episodes — 2 summarized so far, covering Agentic CRM and system of action vs. system of record, Why traditional CRM adoption has failed, Microsoft's Copilot and agent strategy for sales, Data quality as foundation for AI effectiveness, Adoption strategies and avoiding top-down mandates, Sales lab and hackathon approach to change management. Each summary distills the key insights, topics, and takeaways so you can decide what’s worth your time before pressing play.
How Agentic CRM Is Changing the Way Sales Teams Sell with Ryan Braastad
Ryan Braastad, who leads sales solutions at Microsoft, discusses how agentic AI and CRM are transforming sales teams through a shift from systems of record to systems of action. He shares that Microsoft's own sales teams are seeing a 20% increase in deal close rates and 13% increase in lead-to-opportunity conversion using Copilot and sales agents, while emphasizing that successful AI adoption requires starting with specific use cases and fostering organizational agility rather than top-down mandates.
Why More Revenue Can Still Break Your Business with Cruz Gamboa
Cruz Gamboa, founder of Scaling CFO.io and former GE executive, discusses why increasing revenue can paradoxically worsen a company's cash situation and financial health. He introduces his three-framework approach—efficiency, timing, and capital—to help founders understand profitability, cash flow, and enterprise value creation.