Why Jo Joy STILL passes out flyers to his sold out shows...
Jo Joy explains why he still distributes 10,000 flyers for his sold-out comedy shows, arguing that not everyone knows who he is and that promoting his work remains important regardless of ticket availability. He emphasizes that stand-up comedy has different genres and styles, and people should be given a chance to discover his particular brand of comedy.
Summary
Jo Joy discusses his practice of handing out flyers for his performances, a promotional habit he's maintained for decades. Despite currently selling out venues—including three sold-out shows happening that weekend in Miami—he continues to order 10,000 flyers for distribution. When questioned about why he promotes already-sold-out shows, Joy explains that universal fame is unrealistic; not everyone knows who he is, and that's acceptable. His perspective is that promotion gives people an opportunity to discover his work if they choose to. He frames this as offering a chance rather than demanding recognition. Joy then expands on this philosophy by comparing stand-up comedy to the music industry, noting that while he performs stand-up, his particular style represents a specific genre within that umbrella. Just as someone might not listen to country music but could give it a try, people can sample his comedy content in short segments (like 10-minute clips) to determine if his style resonates with them. He emphasizes living in a world of choices where people have the agency to like or dislike his work after giving it a fair opportunity.
Key Insights
- Jo Joy ordered 10,000 flyers specifically for Netflix promotion despite already having sold-out shows, indicating his commitment to continuous outreach regardless of ticket availability
- Joy argues that assuming universal fame makes someone 'the most narcissistic human being,' positioning humility about one's reach as an important quality
- Joy maintains that promotion of sold-out shows serves to introduce his work to people who don't yet know him, framing flyer distribution as an opportunity-giving mechanism rather than a sales tactic
- Joy claims stand-up comedy operates like the music industry with distinct genres, and his particular style represents one option within that larger umbrella rather than universal comedy
- Joy believes people should be given a chance to try his content in short formats (10-minute segments) before deciding whether they like it, treating discovery as a low-commitment sampling process
Topics
Transcript
[0:00] I would hand out flyers everywhere. And to this day, look, I can show you a text. I swear to god, I'll show you a text right now just to prove that I'm not lying. Uh I asked my my guy that does a lot of my graphics, uh I I need 10,000 flyers for for for Netflix. Cuz I'm about to pass these out. I don't Yeah, I don't give up. >> So, you're going to go and still do it like you did 30 years ago? >> I like it's it's a little different it's a little different now because I'm selling out places. Of course. But, I got three sold out shows this weekend. Like, you…
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