Want to Lead a Team but Hate Managing? with JT Olmstead
JT Olmstead discusses his evolution from reluctant manager to effective leader of a growing land business, sharing his hiring systems, team structure, and approach to building company culture despite not being naturally inclined toward managing people.
Summary
JT Olmstead shares his journey from software engineer to land investor and business owner, revealing that he initially disliked managing people but recognized that accomplishing his business goals required building a strong team. He describes his early corporate experience where he was promoted to manager but actively resisted the role, explaining that humans are "messy" and unpredictable compared to code. This self-awareness led him to deliberately hire self-starters and self-managing individuals rather than trying to be the traditional hands-on manager.
Olmstead details his hiring process, which uses WiseHire to cast a wide net across job boards and incorporates DISC profiles for cultural fit assessment. His funnel includes written follow-up questions, multiple interview rounds, and importantly, a practical project where final candidates complete 1-2 hour tasks relevant to the actual job. He emphasizes that he compares candidates against an objective standard of what success looks like in the role, not just against other candidates. The process is designed to be 70% consistent across roles, with 30% customization based on position-specific skills.
He manages a team of six full-time employees in his land business plus two developers for his separate Land Loans software business. His team includes an acquisitions manager, dispositions manager, leads manager (who manages records rather than qualifies leads), full-stack developer, executive assistant, and transaction coordinator. Olmstead acknowledges that managing six direct reports exceeds the recommended four to five, but he's in a growth phase where hiring a mid-manager isn't yet justified. His executive assistant helps alleviate some burden.
For maintaining team performance and communication, Olmstead implements weekly one-on-one meetings with each team member, a weekly team meeting using a lightweight Level 10 format that covers highlights, quarterly rocks (goals), and KPI reviews. He measures performance through empirical data rather than subjective assessments, believing that proper metrics eliminate guesswork about individual performance. He explicitly states he doesn't consider all his employees "all-stars," arguing that true all-stars are rare and likely wouldn't work for what he can pay.
Regarding domestic versus international hiring, Olmstead makes role-based decisions: sales positions and customer-facing roles require domestic talent for cultural understanding and relationship-building, while administrative roles can be filled internationally as long as English proficiency is near-native level. He's used agencies like Scale Virtually, Upwork, and others, emphasizing the importance of not accepting the first batch of candidates an agency proposes and instead pushing back until they truly understand the ideal candidate profile.
On compensation and career development, Olmstead has candid conversations with employees about alignment between their goals and company direction, acknowledging that some team members may only fit for 2-3 years. Rather than only pursuing all-stars, he looks for people with good aptitude, core cultural values (extreme ownership, proactive communication, radical honesty), and potential to develop. He motivates growth by showing employees they could increase significantly in value and compensation if they develop their skills, but he's honest that this growth requires work on their part.
Olmstead concludes by reflecting on company culture, admitting he once viewed it as "woo-woo" but now recognizes that culture exists whether defined or not, so the choice is between intentional and unintentional culture. He defined core values and made them succinct and memorable, recognizing that establishing culture is critical before scaling to larger team sizes. He recommends "21 Irrefutable Laws of Leadership" by John Maxwell as a resource and acknowledges that while managing isn't his zone of genius, it's necessary to ensure his team gets what they need.
About this episode
In this episode, JT is open about the fact that managing people has never been his favorite part of business, so he has focused on building a team and systems that play to his strengths. We get into: How JT hires self-starters and defines roles clearlyWhy he uses personality assessments and project-based testingHow weekly one-on-ones and KPI reviews keep the team alignedHow he approaches compensation and employee growthWhen he chooses domestic versus international hiresWhy company culture n...
Key Insights
- Olmstead argues that humans are fundamentally unpredictable and difficult to manage compared to code, which motivated him to hire self-managing individuals rather than try to be a traditional hands-on manager.
- He claims that a proper hiring funnel designed to attract the right candidate type and repel poor fits will naturally self-select through a multi-step process, reducing the need for extensive subjective judgment.
- Olmstead states that comparing job candidates against an objective standard of what success looks like in the actual role is more effective than comparing them against other candidates.
- He contends that truly exceptional all-stars are unlikely to work for most small to medium businesses because elite performers either work for themselves or command significantly higher compensation elsewhere.
- Olmstead asserts that cultural context matters more for sales and relationship-building roles than for administrative positions, making international hiring viable for some functions but not others.
- He claims that culture inevitably exists in any organization regardless of intentionality, so the only real choice is between defined and undefined culture.
- Olmstead argues that establishing and communicating core values early (before scaling to 25+ people) is critical because attempting to reshape entrenched culture later creates an uphill battle.
- He states that not accepting the first batch of candidates from a hiring agency and pushing back until they understand the ideal profile is essential, because agency incentives aren't perfectly aligned with the hiring company's needs.
Topics
Transcript
Welcome to the Leadership in Land podcast, where we talk about what actually moves the needle in the land business. This show isn't about getting rich or quick schemes or magic mail pieces. It's about leadership, systems, decision making, the stuff that you just happen to figure out after your third or fourth pricing mistake, or maybe just your first. This deal looks great on paper kind of moment. Well tune in with me today, my friends, and let's dive right in. You're listening to the REtipster podcast network. Okay, so quick question for you. Have you heard of our school community? I just want to make sure to invite you to check that out. If you're listening to this…
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