NEW ChatGPT Update is INSANE!
OpenAI released a major ChatGPT update featuring a Chrome extension called Side Chat and an improved desktop app that work together to streamline SEO research and content creation. The update allows users to analyze multiple browser tabs simultaneously, highlight text for quick answers, and convert research into finished work without constant tab switching.
Summary
Julian Goldie presents OpenAI's new ChatGPT update designed to revolutionize research workflows for SEO professionals and content creators. The core of the update consists of two integrated tools: a Chrome extension called Side Chat that creates a chat panel beside the browser, and an enhanced desktop app with improved browsing capabilities. The Side Chat extension enables users to ask questions about YouTube videos, analyze multiple competitor pages simultaneously, highlight and query specific text passages, and maintain browsing context without opening new tabs. The desktop app now features URL suggestions during typing, browser history integration, granular site access controls, and easier switching between research sessions. The speaker emphasizes that the real innovation is how these two tools work together—the extension gathers information while browsing, and the desktop app converts that research into finished deliverables like content plans, scripts, or web pages. The transcript then walks through five practical workflows: content research for community members planning weekly content, competitor SEO research for landing page development, client and market research for agency owners preparing proposals, and additional use cases. Throughout, the speaker stresses that while research tools are valuable, the work is only effective if content ranks on Google, leading to pitches for his SEO agency (Goldie Agency) and the AI Profit Boardroom community.
Key Insights
- OpenAI built two connected experiences working as one system rather than adding isolated features—the Chrome extension gathers research while browsing and the desktop app transforms that research into finished work like plans, scripts, or pages
- Side Chat allows users to read all open browser tabs simultaneously and extract patterns automatically, solving the previous workflow of opening 20 tabs, reading them individually, and manually copying notes into documents
- The Side Chat extension can analyze competitor YouTube videos without watching the entire content by asking what topics they cover, and can evaluate all open tabs at once if a user has 10 competitor pages open
- The desktop app now remembers browser history to bring past research back into conversations, offers URL suggestions while typing for faster research jumping, and provides granular controls over which sites it can access
- Even with perfect research, content, and writing, if Google cannot find the content, it remains invisible—making SEO visibility the critical missing piece for content creators and agencies
Topics
Transcript
[0:00] New chat GPT update is insane. Today, I'm going to show you a new update that's about to change how you do research. It's brand new. It's big. It's easy to use, and it's safe. Stick with me because this could save you hours every single week. SEO is all about finding what people search for and giving them the best answer. And Chat GPT just made that research part way easier. OpenAI gave Chat GPT a big update. It now works right inside your browser. No more copying links. No more jumping between [0:32] 10 tabs. Now, ChatGpt can see what you're looking at and help you use it for SEO content and growth. And by the end…
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