DiscussionOpinion

Why is JFC Listing International Business in HK Instead of US?

JFC would benefit from listing its international business in Hong Kong rather than the US due to more active fundraising markets, better valuations for its Asian-focused brands, and access to Asian fund managers who are more familiar with and willing to pay premium prices for these brands.

Summary

The transcript discusses strategic reasons why Jollibee Food Corporation (JFC) might choose to list its international business on the Hong Kong stock exchange instead of a US exchange. The speaker identifies three primary factors influencing this decision. First, Hong Kong currently offers more active fundraising activity compared to the US market, which could facilitate a smoother listing process. Second, listing in Hong Kong could enable JFC to achieve better valuations for its international subsidiaries, as the Hong Kong market may place higher value on these assets. Third, and most significantly, JFC's international portfolio includes Asian brands (Chinese and Korean brands) that are already popular within Asia. By listing in Hong Kong, the company would gain direct access to Asian fund managers and investors who have familiarity with and affinity for these brands. This geographic and cultural alignment between the listing location and the investor base would likely make investors more willing to pay premium prices for JFC's international business, making a Hong Kong listing more economically favorable than a US listing.

About this episode

Recorded June 15, 2026 Disclaimer: The views and opinions expressed by April Lee-Tan and the guests are their own and do not necessarily reflect those of any organization. This content is for informational purposes only and should not be considered as investment advice. Always do your own research or consult a licensed financial advisor before making any investment decisions. #PSEi #StockMarketPH #InvestingPH #COLFinancial #IntelligentInvesting #AprilLeeTan

Key Insights

  • Hong Kong currently has more active fundraising activity than the US, which would be advantageous for JFC's listing plans
  • JFC's international subsidiary brands (Chinese and Korean brands) are already established and popular within Asia, making Asian investors more familiar with these assets
  • Listing in Hong Kong would enable JFC to target Asian fund managers who would be willing to pay higher prices for the international business due to their familiarity with and preference for these Asian brands

Topics

IPO/listing strategyGeographic market advantagesValuation optimizationInvestor base alignmentAsian brand portfolio

Transcript

[0:00] What are some reasons why JFC would want to list its international business in Hong Kong instead of the US? >> As the article said, it could be the more active fundraising in Hong Kong instead of the US. I think Jollibee could potentially earn better valuations for its international subsidiaries in Hong Kong versus the US. We can also think about the possibility that the brands that the Jollibee owns are more popular in Asia because a lot of them [0:32] are actually held in Asia. So, we have these Chinese brands, Korean brands. So, if they list in Hong Kong, then potentially you would be targeting more of the Asian fund managers who would be familiar with…

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