OpinionStory

How I saved 1 CRORE at 27

IIT-IIM Unfiltered

A 27-year-old shares how he saved ₹1 crore by mastering five principles: understanding consumerism and brand manipulation, avoiding social comparison, creating friction between himself and shopping, maintaining emergency savings, and staying completely away from loans. He argues that modern consumer culture exploits insecurities while society conditions people to spend money they don't have.

Summary

The speaker reflects on his accomplishments by age 27: completing his MBA education loan, helping his parents build their home, and purchasing land. He identifies a systemic problem where people continuously earn and spend with nothing left at month's end, and argues that saving money demonstrates self-control. He outlines five key learnings that enabled his financial discipline.

First, understanding consumerism: Multi-billion dollar brands like Nike, Adidas, and Zara deliberately exploit human insecurities through advertising. The speaker explains that natural human imperfections—white hair, imperfect skin, complexion—are weaponized by brands to create needs. He credits his MBA for teaching him how capitalism exploits insecurities and claims that accepting one's shortcomings makes one immune to brand manipulation.

Second, stopping social comparison: The speaker describes how comparing oneself to others drives excessive spending and debt. He illustrates this through personal experience, moving from Mughalsarai to Patna, Jamshedpur, Indian cities, and eventually near Atherton, California where Google's CEO and Mark Zuckerberg live. He argues that comparing oneself to wealthy neighbors would necessitate selling everything, and emphasizes living according to one's own wishes rather than others' lifestyles.

Third, creating friction in shopping: He deleted all shopping apps (Myntra, Amazon, Flipkart, Meesho) from his phone to create barriers between himself and impulse purchases. He references Steve Jobs' philosophy that people don't know what they want until shown, making apps dangerous. The speaker also suggests deleting UPI payments and using cash exclusively to increase awareness of money spent, though acknowledges this is difficult in modern times.

Fourth, saving for emergencies: The speaker warns against living as if nothing bad will happen, calling this an old human mentality. He emphasizes that unexpected events—injuries, family emergencies—require financial reserves. Without savings, people become desperate and humiliated.

Fifth, maintaining zero debt: The speaker refuses credit cards and loans entirely, and criticizes the illogical system where people spend borrowed money based on optimistic future earnings. He argues there's a 50% chance tomorrow could be worse than today, making loan-based living reckless. He makes exceptions only for education and health but condemns loans for cars, gadgets, and international trips. His philosophy: save first, then spend on luxuries from accumulated wealth.

Key Insights

  • Multi-billion dollar brands deliberately create and exploit human insecurities through advertising to drive purchases, portraying impossible standards of perfection while everyone has natural shortcomings
  • People in big cities with expensive homes are often deeply in debt and would be homeless if they lost their jobs tomorrow, yet continue pursuing status symbols through loans
  • Shopping apps like Amazon create artificial demand by showing products for 15-20 minutes until users rationalize they need items, whereas physical shops with limited inventory prevent impulse buying
  • Modern financial systems encourage spending borrowed money based on optimistic assumptions about future earnings, when there's actually a 50% chance tomorrow could be worse than today
  • The speaker practices complete avoidance of credit cards and loans despite social pressure, arguing the logic of spending money you don't have today to increase credit score for bigger loans tomorrow is fundamentally flawed

Topics

Consumerism and brand exploitationSocial comparison and lifestyle inflationShopping addiction and behavioral frictionEmergency savings and financial resilienceDebt elimination and zero-loan philosophyInsecurity-driven consumer behaviorFinancial self-control and discipline

Transcript

[0:00] Hello everyone. At the age of 27, I have finished my education loan. So the loan I had taken for MBA is completely over. I played a huge role in helping my parents build their dream home. So I fulfilled my duty. Besides this, I also took a good portion of land in Mughalsarai in my name. Recently, I feel very proud of myself for doing all these things because this entire [0:31] system, this entire world, has been designed in such a way that you just keep on running in the race. There is no end to this. You earn money, you work hard. All that money goes out of your hands. People keep buying something or the…

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