AI is just hype, they said...
The creator showcases a fully custom-built learning and membership platform called MyICO, constructed entirely by an AI team using Claude and a local folder-based agent orchestration system. The platform features self-hosted video, semantic search, community management, coaching session libraries with timestamped chapters, and a tool-finder database. Three new courses are announced teaching users how to replicate this AI team structure for their own productivity or knowledge management needs.
Summary
The video is a tour of the newly launched MyICO platform, a self-built membership and learning application created entirely by an AI team orchestrated through Claude. The creator explains that after years of bouncing between platforms like Circle, Mighty Networks, and WordPress, he and co-founder Paco decided to build their own platform from scratch using an AI agent team structured around a local folder system.
The platform's community is entity-based, meaning comments and discussions are contextually linked to specific tools, lessons, or coaching sessions rather than existing in isolated threads. The platform uses a self-hosted video system giving full control over transcripts and timestamps, enabling a powerful search experience where users can find a keyword like 'Claude,' get a glossary definition, jump to a relevant lesson, and even land at an exact timestamp in a recorded coaching session.
A key feature is 'Jax,' an AI community manager trained on thousands of articles, videos, podcast episodes, lessons, and coaching recordings. Jax can answer member questions, escalate to human founders when needed, and continuously learns from the answers Paco and the creator provide. The support ticket system has also been replaced with a self-made AI-powered version.
Three new workshop courses are introduced: a Foundations course (building the base folder and agent structure), an IPA (Intelligent Process Automation) system course, and a PKM (Personal Knowledge Assistance) system course. The foundation is an orchestrator agent named Larry, supported by Nolan (HR agent), Pex (deep research analyst), Iris (design system agent), and Pixel (thumbnail creator), among others. The creator demonstrates downloading the PKM course folder and immediately activating Larry inside Claude Code or Obsidian's terminal plugin.
The ICO methodology underpins everything taught — covering productivity end-to-end from note-taking and personal knowledge management to task management, automation, and AI. The platform also includes a tool-finder showing real community usage data across 420+ tools filtered by role and industry, a workstream creator for visualizing automated vs. manual workflows, and an ICO framework canvas for mapping personal tool stacks. The creator emphasizes that the entire platform, including design, was produced by the AI team, citing the jump in capability with Claude Opus 4.7 as a significant turning point.
Key Insights
- The creator argues that the entire MyICO platform — including its design system, database architecture, and application security — was built by an AI agent team orchestrated through Claude using only a local folder structure, with no traditional development team.
- The platform's search is semantic and deeply integrated with self-hosted video, allowing a search result to open a coaching recording and jump directly to the exact timestamp where a topic is discussed — something the creator says he had been working toward for years.
- The creator claims that with Claude Opus 4.7, the design agent Iris became capable enough to replace dedicated design platforms like Claude Artifacts/Design, handling the full design system for the application.
- Jax, the AI community manager, is described as continuously learning from the real answers Paco and the creator give to community members, and is trained on thousands of articles, videos, podcast episodes, lessons, and the full ICO journey book — enabling it to point users to specific coaching session timestamps.
- The creator states that MyICO is run by just two people — himself and Paco — with the AI team replacing what would otherwise require additional staff, including the entire support ticket system, content management, and community moderation.
Topics
Transcript
[0:00] Everybody, it's done. It has been a bit quiet on this channel, but there was a reason and it was a big one. It was the launch of our newest version of my eye core. And everything that I will show you in this video was built by my AI team that I showed you already on this channel. How I built this from scratch is just based on a local folder and using claude. And I want to take you on a tour through this application because this is not something simple. It's something very complex and if anybody [0:30] says AI is just hype, watch this because impossible to do something like this just a year ago.…
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Obsidian is the tool I teach in. Keep the one you have.
The creator addresses criticism about switching to Obsidian after previously promoting other tools, clarifying that his tool-agnostic ICOR methodology remains unchanged and that Obsidian is simply an interface layer for his folder-based system. He emphasizes that the underlying folder structure, AI automation, and productivity principles are identical regardless of which tool visualizes the content.
Claude sucks. And here is why.
This video explores why Claude and other AI models produce inconsistent results, examining how model selection (Haiku vs Sonnet vs Opus vs Claude 3.5 Fable), effort levels, prompt clarity, and system context dramatically affect output quality. The speaker demonstrates these differences through a Venn diagram creation task and advocates for using organized folder systems with documented SOPs and code-based solutions to ensure consistent AI performance.
Claude can now prompt its own SESSIONS. I built the boss.
Claude now has the ability to interact with multiple sessions, allowing a streamlined orchestration of tasks through an agent called Larry. This integration can simplify task management and enhance productivity by enabling a single main session to oversee various sub-sessions or tasks.
I switched off Claude's memory. My folder does it better.
Tom explains why he disabled Claude's native memory feature and instead built a local folder-based system (myPKM) to maintain persistent context with AI agents. He shares an audit revealing systemic issues like contradictory documentation, forgotten rules, and parallel session conflicts, then outlines how to systematically fix these problems using the ICOR productivity methodology.
I do not download invoices anymore. My folder and Claude do it.
The speaker demonstrates how he uses AI (Claude) integrated with his local folder system to automate invoice collection for his accountant, downloading 36 invoices in 5 minutes with minimal manual intervention. He explains his AI team methodology, work streams, and how persistent local knowledge bases enable AI to handle recurring tasks independently without constant re-explanation.