From Slack to Jira: customer feedback on autopilot
Victor shares his recent AI workflow that automates customer feedback ingestion from Slack into Jira Product Discovery. The system daily pulls app and customer service reviews, automatically classifies problems, and links customer demand.
Summary
Victor describes an automated workflow he has implemented to streamline customer feedback processing. The system sources customer feedback from Slack, which already centralizes app reviews and customer service agent feedback. On a daily basis, the automation ingests this feedback into Jira Product Discovery. Beyond simple data transfer, Victor has added an intelligent classification layer that automatically identifies the problem space within the feedback and connects it to corresponding customer demand signals. This represents an end-to-end automation of what would traditionally be a manual process of reading feedback, categorizing issues, and linking them to product priorities.
About this episode
Victor automates customer feedback from Slack into Jira Product Discovery every day, then classifies the problem and links the customer demand. Less manual sorting, more useful product context. From How I Happy Hour with Claire Vo at Lenny’s Summit 2026. #HowIAI #ProductManagement #AIWorkflows
Key Insights
- Victor automated the daily ingestion of customer feedback from Slack into Jira Product Discovery, using Slack as a centralized source because it already contains app reviews and customer service agent reviews
- Victor implemented automated classification that identifies the problem space within customer feedback and automatically links it to customer demand
- Victor's workflow eliminates manual daily processing of customer feedback by fully automating the pipeline from Slack ingestion through classification and demand linkage
Topics
Transcript
[0:00] I'm here with Victor. Victor's going to tell us his favorite recent AI workflow. >> Recently, I just decided to start automating the ingestion of our customer feedback. So, I'm pulling it in from Slack because Slack already has all of our app reviews and our customer service agent reviews. And so, it picks it up every day and it's ingesting it into Jira product discovery. And then I've automated a classification where it's going to identify the problem space and then automatically link the customer demand. >> I love it so much.
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