My Claude Code workflow no one knows about
Amir demonstrates a complete workflow for building and optimizing landing pages using Claude Code, Idea Browser MCP, Paper design tool, and Humbolytics analytics. The session covers going from idea validation to designing lead magnets, pushing live pages, and running automated A/B experiments without deploying code changes. The hosts argue this stack represents a significant arbitrage opportunity for marketers and developers.
Summary
The episode features Amir walking through his end-to-end workflow for building, designing, and optimizing landing pages using a modern AI-native stack. He starts by connecting Idea Browser as an MCP to Claude Code, pulling project context for an 'AI B2B Sparring Partner' concept targeting freight software sales teams. Using Idea Browser's built-in skills, he generates a lead magnet concept ('Five Objections That Kill Freight Software Deals') and saves it as a structured file for future reference.
Amir then introduces Paper as an intermediary design tool that sits between raw vibe-coding and traditional Figma-based design workflows. He explains that Paper allows designers to iterate on layouts and components visually while staying connected to Claude Code, enabling bidirectional design-to-code workflows. He contrasts this with Figma's recently released MCP, arguing Paper offers a better experience. He also demonstrates using Tail Arc (a UI component library) as a reference source, copying component screenshots and dropping them into Claude Code to achieve polished, consistent designs without starting from scratch.
A key principle Amir emphasizes is using precise language with AI agents — specifically the word 'subtle' when requesting animations or design refinements — to avoid overly broad outputs. He shows how referencing a design style guide created from screenshots of sites he admires helps maintain consistency across sessions and components.
The workflow culminates in deploying the lead magnet page and integrating Humbolytics for analytics and A/B experimentation. Amir demonstrates launching an A/B test on the homepage headline entirely through Claude Code using Humbolytics' API, with the variant updating dynamically on the live site without a code deployment. The experiment runs with Humbolytics tracking click data, scroll depth, bounce rates, and conversion attribution.
Amir also describes a more advanced autonomous CRO system he's built at Humbolytics, involving cron jobs, Google and Meta Ads API connections, personalized landing pages per ad set, and Claude-powered weekly performance reports pulling data from Stripe, Chartmogul, and other tools. The hosts discuss the broader thesis that the terminal is becoming the primary interface for work, that agents will outnumber human web visitors, and that the current knowledge gap around these tools represents a significant arbitrage opportunity similar to early Facebook Ads.
Key Insights
- Amir argues that using the word 'subtle' when prompting agents for design changes produces far better results than vague instructions like 'improve the design,' because it gives the agent appropriate constraints and direction for cohesive output.
- Amir describes building an autonomous CRO system at Humbolytics where Claude Code runs cron jobs weekly, pulling data from Google Ads, Meta, Stripe, and Chartmogul to generate performance reports and run A/B tests — replacing traditional developer-dependent workflows entirely.
- Amir claims that migrating from Webflow/Framer to fully custom code was driven by the need to use Claude Code as the CMS, enabling agents to directly update the site, run experiments, and connect MCPs — capabilities he says are too restricted on no-code platforms.
- Amir demonstrates launching a live A/B test that dynamically updates headline copy on a webpage without any code deployment, using Humbolytics' API called through Claude Code — showing the experiment running and distributing traffic in real time during the recording.
- Amir and the host argue that the current knowledge gap around this AI-native stack (Claude Code + Idea Browser + Paper + Humbolytics) represents an arbitrage opportunity comparable to early Facebook Ads at 5 cents per click, where most marketers and businesses are unaware these tools exist.
Topics
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