3 Rules that cost me ₹20 CRORES!!

The speaker, a food influencer, discusses three core ethical rules that govern his content creation and brand partnerships, contrasting his approach with typical influencer practices in their respective niches. He observes that tech influencers primarily do tech brand deals (99%) and beauty influencers primarily do beauty brand deals (99%), yet he deliberately breaks this pattern by refusing to partner with food brands despite being known as a food influencer. His first rule is a complete ban on food brand deals, which he maintains to preserve his credibility and ability to offer impartial reviews and commentary. His second rule addresses a common but unethical practice: he refuses to accept money from brands to create negative content about competitors, even if those competitors don't pay for promotion. He explicitly states he will not create comparative videos that artificially elevate one product while diminishing another in exchange for payment. His third rule mandates complete transparency in sponsored content through the use of hashtags marking advertisements (referencing #ads or similar disclosure tags). The speaker frames these rules as principles he will uphold despite their significant financial cost, quantifying the opportunity cost at ₹20 crores, suggesting these ethical boundaries represent substantial foregone income.