OpinionStory

Here's how you actually sell AI

Dan Martell

The speaker outlines a first-level AI monetization strategy by selling content creation services (blogs, newsletters, social media) to local businesses for around $1,000/month. The key insight is that most business owners don't want to learn AI tools themselves, making them willing customers for this service despite widespread perception that everyone is already doing this.

Summary

The speaker describes what they call 'Level one of making money in AI,' focusing on selling content output services. The strategy involves creating various types of content—websites, sales scripts, podcast content—and then directly contacting local service businesses like gyms, HVAC companies, and plumbing companies with a service offering. The speaker suggests pricing this service at around $1,000 per month and positioning it as a comprehensive solution that manages the client's blog, newsletter, tweets, and social media presence. The pitch targets business owners who are stressed about content creation and management responsibilities. The speaker emphasizes that despite the market perception that everyone is capitalizing on AI, the reality is that most people aren't actually doing this work. The key to success, according to the speaker, is recognizing that the majority of business owners refuse to learn how to use AI tools themselves, making them ideal customers for outsourced content creation services. This creates a market opportunity for anyone willing to actually implement this strategy.

Key Insights

  • The speaker identifies content output (websites, sales scripts, podcasts, social media) as level one of AI monetization.
  • The speaker claims local service businesses (gyms, HVAC, plumbing) are viable targets for $1,000/month content management services.
  • The speaker argues that the majority of business owners refuse to learn AI tools themselves, making them potential customers.
  • The speaker observes that despite widespread perception, almost nobody is actually executing this AI content selling strategy.
  • The speaker positions stress-reduction and convenience as the primary value proposition when pitching content services to overwhelmed business owners.

Topics

AI monetization strategyContent creation servicesLocal business B2B salesPricing and service offeringsMarket opportunity and adoption gap

Transcript

[0:00] Level one of making money in AI, it's any kind of content output. It's a website, it's a sales script, it's what to shoot in your podcast. Pick up the phone and call all the local gyms or the HVAC or the plumbing [music] companies. "Thousand bucks a month and I will manage your blog, your newsletter, your tweets, your social media." And they're like, "Oh my gosh, for a thousand bucks a month? I was stressed out having to do it all." You just have to sell [music] to the people that refuse to learn. That's the majority. Even though people think everybody's doing this, nobody's doing this. It's crazy.

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