StoryTechnical

This father-daughter duo brought in $428K last year making fidget toys

CNBC Make It

A father-daughter team generates $428K annually by designing and manufacturing fidget toys from their home-based operation. They use 3D printers and UV printing technology to produce approximately 1,500 orders monthly, with assembly processes that can take 45 minutes to an hour for 100 units.

Summary

This transcript describes a home-based fidget toy manufacturing business run by a father-daughter duo that achieved $428K in annual revenue. The business centers on producing fidget clickers—self-stimulation toys featuring mechanical components similar to mechanical keyboards that provide tactile feedback and clicking sensations.

The operation uses multiple advanced printing technologies. They have large-scale 3D printers with seven nozzles capable of printing in seven colors simultaneously without waste, significantly improving efficiency. Additionally, they operate a UV printer specialized for certain fidget designs, such as paint palette-themed fidgets. The design process involves a combination of commercially licensed designs and proprietary original designs created in-house.

Production workflow follows a structured process: designers create concepts, the team conducts test prints to validate designs, and once approved, they print full sheets of products. Larger fidgets present production constraints—some fit only 25 units per build plate and require 17 hours of printing time as one of their shortest cycle times. More complex designs with multiple colors and shading techniques extend print times to three or four days. Despite lengthy print times, the assembly process is relatively efficient, with the team completing approximately 100 units in 45 minutes to an hour.

The business generates roughly 1,500 orders monthly. The operational demands are significant, with the speaker reporting 14-15 hour workdays on a variable schedule.

Key Insights

  • Fidget clickers function as self-stimulation toys with mechanical components identical in design to mechanical keyboards, providing the same tactile feedback and clicking sensation that users seek
  • The business uses seven-nozzle 3D printers capable of printing in seven colors simultaneously without material waste, representing a significant efficiency advantage over traditional multi-pass printing methods
  • Print times vary dramatically based on design complexity, ranging from 17 hours for larger fidgets (described as one of the shortest times) to three or four days for complex designs with multiple colors and shading
  • Despite lengthy manufacturing print times, assembly is streamlined and quick, with teams completing 100 assembled units in 45 minutes to an hour
  • The business generates approximately 1,500 orders per month, with larger fidget designs constrained to 25 units per build plate due to size and complexity limitations

Topics

3D printing technology and production processesFidget toy design and manufacturingHome-based business operationsProduction efficiency and workflow optimizationCommercial licensing and product design

Transcript

[0:00] So, a fidget clicker is just a self-stim toy. It has the same type of mechanical component as [music] a mechanical keyboard. So, it has that really nice tactile feel and click. >> So, the part of the business that I run out of my home is where everything starts. Well, this is our print room. This is where everything is printed and made. They're large scale, but they have seven nozzles in them. So, we can do seven colors without any waste. We've got our UV printer here that we like to use for some of our fidgets. Like our [0:30] paint palette. That's what how we get the colors on our paint palettes here. We have different…

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