Stop Saying 'Let Me Know Your Thoughts'—To Get The Answers You Need, Do This Instead
The video advises against vague email closings like 'let me know your thoughts' when writing to executives, as these phrases lack urgency and specificity. Instead, it recommends techniques like binary choices, deadlines, and one-word reply prompts to make it easier for busy leaders to respond quickly.
Summary
The transcript focuses on how to write more effective emails to executives and leaders who receive hundreds of messages daily. The speaker explains that busy decision-makers skim emails quickly — reading the greeting, the first sentence, and jumping to the bottom — meaning that a weak or vague call to action at the end of an email significantly reduces the chances of getting a timely response.
The speaker identifies three common phrases to avoid. 'Let me know your thoughts' is called the biggest culprit, as it places too much cognitive burden on the reader to figure out what's being asked. 'Looking forward to your response' is similarly criticized for providing no actionable direction and leaving the door open for the message to be deprioritized. 'Feel free to respond anytime' is flagged as entirely lacking urgency, essentially inviting the recipient to defer the message indefinitely.
In place of these weak closings, the speaker recommends three actionable techniques. First, using a binary choice — such as 'Do you prefer Tuesday or Wednesday?' or 'Option A or B?' — narrows the response universe dramatically and makes replying effortless. Second, adding a specific deadline, such as 'I need these numbers by 12 p.m. — is that possible?', signals urgency and helps the reader triage appropriately. Third, prompting a one-word reply — like 'Respond yes and I'll get this in motion' or 'Give this a thumbs up and we'll move ahead' — lowers the barrier to response to its absolute minimum, creating a win-win where the executive responds quickly and the sender gets what they need.
Key Insights
- The speaker argues that 'Let me know your thoughts' is the biggest culprit in ineffective executive emails because it forces the busy recipient to do the cognitive work of figuring out what is actually being asked, especially when multiple topics were raised.
- The speaker claims that phrases like 'Looking forward to your response' provide no real call to action and effectively leave an open door for the message to be deprioritized or ignored.
- The speaker argues that using a binary choice — such as 'Do you prefer Tuesday or Wednesday?' or 'Option A or B?' — dramatically reduces the cognitive load of replying and makes it far more likely the executive will respond immediately.
- The speaker contends that adding a specific deadline to an email request, such as 'I need these numbers by 12 p.m. — is that possible?', helps time-starved decision-makers triage in real time and respond at the appropriate moment.
- The speaker asserts that prompting a one-word reply — such as 'Respond yes and I'll get this in motion' or 'Give this a thumbs up and we'll move ahead' — lowers the response barrier to its minimum and creates a win-win outcome for both parties.
Topics
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