Enough with all these fashion weeks
Jonah critiques the fashion industry's oversaturation of fashion weeks, arguing that 99.982% of runway content is irrelevant noise rather than meaningful signal. He also explores the paradox of dressing for your body while simultaneously ignoring it, advocating for intuitive style choices over prescriptive rules.
Summary
The transcript is a casual essay from Spyplane's Jonah about two main topics. First, Jonah argues against the proliferation of fashion weeks globally, claiming there are approximately 162 fashion weeks annually across major cities (Paris, Milan, New York, London) plus secondary markets like LA, Berlin, and Copenhagen. He contends that while major fashion houses like Prada generate headlines about trends (like skinny pants), their actual influence on real fashion is minimal. Since so many shows happen simultaneously, all trends exist at once, making it mathematically impossible to extract meaningful signal from the noise—only 0.008% of runway content matters for practical style enjoyment. Fashion weeks primarily serve as marketing vehicles for luxury brands and corporate sponsorships rather than meaningful cultural moments. Second, Jonah explores the tension between dressing for your body and ignoring it. He cites stylist Sweetu Patel's philosophy of wearing what you like without analyzing your appearance, contrasting this with prescriptive "dress for your body type" advice. Jonah acknowledges that bodies and proportions differ so vastly that universal principles are unhelpful, yet he also recognizes that silhouettes work differently on different people. Rather than following rules, he advocates for intuitive selection while remaining open to the possibility that some geometries work better than others. He concludes by asking readers to share their own experiences with how physical characteristics influence their clothing choices.
About this episode
Flimflam, dysmorphia, and radiant glimpses behind the curtain of the cosmos
Key Insights
- The author calculates that approximately 162 fashion weeks occur annually worldwide, making it mathematically impossible for any meaningful trend signal to emerge since all trends are being shown simultaneously across competing events.
- Jonah argues that 99.982% of runway content is irrelevant noise to practical fashion enjoyment, while only 0.008% counts as actual signal worth attention.
- The author contends that major designers like Prada have attempted to bring back skinny pants multiple times via runways without actually influencing broader fashion, demonstrating the disconnect between runway narratives and real-world adoption.
- Jonah advocates for an anti-prescriptivist approach where individuals should wear what intuitively appeals to them rather than following universal rules about dressing for body type, citing stylist Sweetu Patel's philosophy of wearing clothes without analyzing one's appearance.
- The author acknowledges a paradox: while consciously ignoring bodily considerations, he implicitly understands that certain silhouettes work better on certain bodies, suggesting intuitive style selection operates on a subconscious awareness of proportion.
Topics
Transcript
Mach 3+ city intel for traveling the entire planet is here . This is why hemmed jeans look horrible , and how to never brick a jeans hem again. It’s undignified to carry an iced-coffee cup . Our guide to the best natural-fiber activewear is here . Give a gift subscription If you know one thing about me (Jonah), it’s that I walk around looking great and having profound thoughts all the time. These thoughts, along with constant rare epiphanies about how to live a better life, form a complex architecture in my mind. Much like Gaudì’s Sagrada Familia basilica, this architecture is vast, intricate and dizzyingly beautiful, and it exists in a permanent state of unfinished becoming. Sometimes I…
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