"Should I Just Do More?"
A trivia night business owner generating $1.1M in annual revenue asks whether they should focus on their core offering or pursue an upsell product. The advisor quickly affirms that the core trivia night business, being sticky and repeatable, is the right thing to double down on.
Summary
The business owner runs a trivia night company that sells weekly trivia events to bars and restaurants across the country, currently generating $1.1 million in revenue with a goal of reaching $10 million. The core model is built on recurring weekly engagements where venues hire the company to bring in a consistent crowd, developing regulars for the bar or restaurant over time.
The owner raises a question about an upsell product called 'Music Mashup,' a music-style trivia night variant. However, the advisor quickly redirects the conversation by highlighting the strength of the existing core product — its stickiness and repeatability — and essentially affirms that the best path forward is simply to do more of what is already working rather than investing energy into developing or pushing the upsell offering.
The exchange is brief but decisive: the advisor's position is that when a business has a sticky, well-received product, the growth strategy should be straightforward expansion of that product rather than distraction through upsells or new offerings.
Key Insights
- The business owner describes a recurring weekly trivia night model where bars hire them on a consistent schedule, which creates sticky regulars for the venue — making the product naturally retentive.
- The business owner is generating $1.1 million in revenue and has set a target of $10 million, framing the upsell question as a potential growth lever toward that goal.
- The advisor identifies the stickiness of the core trivia night product as the defining reason to prioritize scaling it rather than pursuing the upsell.
- The 'Music Mashup' upsell is a music-style trivia night variant, but the advisor implicitly dismisses it as an unnecessary distraction given the strength of the core offering.
- The advisor's recommendation is direct and unambiguous: when you have a sticky product that people like and you're good at, the strategy is simply to do more of it rather than complicate the business.
Topics
Full transcript available for MurmurCast members
Sign Up to Access