Im Doing Too Many Things In The Business
A business owner is overwhelmed from mentoring TikTok shop affiliates into brand deals and is turning people away due to overdelivering. An advisor outlines a three-step strategy to scale the brand deal business more efficiently rather than continuing to do everything manually.
Summary
The speaker describes a situation where they have been mentoring TikTok shop affiliates to secure brand deals, but has become overwhelmed by the volume of work, describing themselves as 'sweating' and having to turn people away. They are doing too many things simultaneously and are seeking guidance on how to proceed.
The advisor responds by emphasizing the need to decide from the outset which business model to pursue. They then lay out a prioritized three-step action plan. The first and preferred option is to identify existing platforms that have already aggregated brand deals and explore whether a partnership or deal could be struck with them, leveraging existing infrastructure rather than building from scratch.
If that route is not viable, the second option is to recruit a top brand acquirer from one of those platforms and bring them on to work directly for the business. The third and final fallback option is to use an automated outbound approach — specifically spinning up an 'OpenClaw' instance to conduct outreach to brands based on their follower counts or TikTok sales data.
The advisor concludes by noting that finding influencers who want money is straightforward, and that the real value lies in demonstrating that influencers consistently keep paying — which, combined with strong gross margins, makes for a highly valuable business.
Key Insights
- The speaker says they are overdelivering to the point of being overwhelmed, having to turn potential clients away because they are doing too many things in the business at once.
- The advisor argues that the very first decision that needs to be made is which specific business to build, implying the current unfocused approach is the root of the problem.
- The advisor's top recommended course of action is to pursue a deal with an existing platform that has already aggregated brand deals, rather than building that infrastructure independently.
- The advisor suggests that if a platform deal fails, the next best move is to recruit one of the platform's top brand acquirers to work directly for the business.
- The advisor argues that finding influencers who want money is easy, so the real business value comes from proving influencers never stop paying — especially when paired with good gross margins.
Topics
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