"I Post 5X A Day, But Get No Views"
A tax strategy content creator struggling to get views despite posting five times a week for four years receives advice on why his content isn't working. The core problem identified is that tax content is framed as dry and abstract rather than high-stakes and results-driven. The solution proposed is to film real client calls, lead with dramatic financial outcomes, and repeat that format consistently.
Summary
The transcript features a brief coaching exchange between a content creator who sells tax strategy advice and an advisor critiquing his approach. The creator admits he has been posting five times a week across all social platforms for four years without gaining meaningful views.
When asked why the content hasn't worked, the creator offers a self-aware but incomplete diagnosis: he acknowledges he may not be that interesting as a person, that the value isn't clear, and that taxes is a dry industry. The advisor pushes back on the framing, arguing that the problem isn't the topic itself — it's the lack of stakes in how the content is presented. The advisor points out that people are deeply motivated by both making and saving money, and that what makes content compelling is the sense that the viewer will waste their time if they don't finish watching.
The advisor uses a concrete reframe as an example: instead of presenting generic tax advice, the creator should lead with something like 'let me show you how I saved this guy $100,000 in 20 minutes,' which immediately establishes high stakes and a compelling reason to keep watching.
The proposed content strategy is to conduct personal diagnostic calls with real clients, film and clip those calls, and structure each one to open with the client's specific financial stakes before walking through one to three actionable tactics. The advisor suggests doing this with 20 to 50 clients per month, repeating the format consistently. The exchange ends with the advisor affirming this as a simple but repeatable system.
Key Insights
- The creator admits that after four years of posting five times a week across all platforms, he still cannot get views, suggesting consistency alone is insufficient without the right content framing.
- The advisor argues that the real problem is not that taxes are boring, but that the content lacks stakes — the feeling that a viewer will have wasted their time if they stop watching.
- The advisor claims that people are fundamentally motivated by making and saving money, meaning tax content has inherent audience appeal if framed correctly around outcomes rather than concepts.
- The advisor proposes a specific reframe: leading with a concrete result like 'I saved this guy $100,000 in 20 minutes' as far more compelling than abstract tax education.
- The advisor recommends a repeatable content system built around filming real client diagnostic calls, structuring each to open with the client's financial stakes, and then covering one to three specific tactics.
Topics
Transcript
[0:00] I sell tax strategy into people over paying taxes. You know, how to build a brand by making videos for 4 years on all social platforms for, you know, posting five times a week and still can't get views. Why do you think the content hasn't worked? Not that interesting of a guy. Um the value isn't there. I think taxes is a very dry industry. Business advice could be, you know, pursuits is boring. People like making money and people like saving money. And so, what makes content interesting is stakes. Basically, I wasted my time if I don't hear the rest of this. If you think it's tax, then it's boring. If it's like, let me let…
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